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Marketing Operations Manager

3 months ago

Rowville, Victoria, Australia Brennan Sourcing Pty Ltd Full time
Stong focus on Loyalty, CRM & Marketing Automation

  • Engage across Marketing and Technology
  • Contact me for more details
We are currently seeking a highly skilled Marketing Operations Manager to join a leading company in the retail industry. As the Marketing Operations Manager, you will play a crucial role in driving sustainable growth through retention initiatives.


Collaborating with key stakeholders, including the Head of Optimisation & Personalisation, Retail team leadership, and Sales operations leadership, you will be responsible for defining strategies and executing CRM, Loyalty, and Automation activities across multiple customer-facing brands.


Your responsibilities in this role would be:

  • Collaborate with key stakeholders to deliver and prioritize CRM platform initiatives, objectives, and outcomes for specific brands.
  • Work closely with the Sales operations team to enhance CRM platform adoption and integration within the Martech solutions.
  • Drive the implementation and continuous improvement of the company's Retail Loyalty Program and Trade retention initiatives.
  • Leverage the loyalty proposition and facilitate marketing automation initiatives to achieve targeted customer growth.
  • Identify opportunities to enhance customer experience through seamless data transition and provide an exceptional omnichannel experience.
  • Stay up to date with industry trends, sharing insights and growth opportunities within the Martech space.
  • Develop and drive the CRM product roadmap, ensuring scalability, usability, and effective defect management.
  • Identify and implement enhancements to improve operational efficiencies across departments.
  • Provide performance metrics to evaluate the effectiveness of the CRM platform to senior management.
To be considered successful in this role you will be able to demonstrate the following:

  • Demonstrable experience in an agile environment, making effective decisions to drive growth.
  • Strong focus on delivery with excellent attention to detail.
  • Experience in utilizing data and insights to inform decisionmaking.
  • Expertise in points engine administration, report creation/modification, and Excel data manipulation.
  • Previous experience in CRM platform administration and delivering UI enhancements.
  • Knowledge of loyalty programs and marketing automation is highly desirable.
  • Excellent communication and collaboration skills to work with crossfunctional teams.
  • Resultsoriented mindset with a strong understanding of industry trends.


Join a successful and renowned company in the retail industry and contribute to their ongoing growth as the Marketing Operations Manager.