Project Marketing Manager

3 weeks ago

Chatswood, Australia Vicinity Centres Full time

Role purpose

The key purpose of the Project Marketing Manager is to support and implement the Development Marketing Strategy driving the marketing and communications activities for various development projects.

This role is a key partner to the project's Development Managers and Head of Brand, Marketing and Experience, providing end to end project management for the implementation of marketing campaigns for multiple projects ensuring sustainable long-term consumer loyalty and competitive advantage for our redeveloped destinations of the future.

The Project Marketing Manager will also be responsible for leading and supporting the delivery of retailer engagement strategies and programs.

Please note this role is initially a 2 year fixed-term contract.

This role will specifically support with:

Key stakeholder engagement

Support the development and planning of marketing strategies relevant to the project

Project manage customer communication, wayfinding and hoarding treatments during construction

Support the delivery of B2B (retailer / commercial / residential) and B2C marketing collateral

Manage project pages of centre website

Support the development of any additional website or digital requirements

Create launch and stabilisation activity plans in collaboration with centre Brand Experience Executive

Key Accountabilities

All elements of the annual performance cycle are completed by the due date (including goal setting, mid-year reviews, EOY conversations)

Regular 1:1’s, team meetings and development conversations conducted - minimum monthly cadence

Performance issues are managed in an effective and timely manner

Quarterly development conversations conducted with all team members

100% of compliance training is completed on time for team

All health and safety, risk and compliance requirements are delivered across the team

Effective management of budgets as per forecast with demonstrated focus on managing cost

Demonstrated commitment to building own capability as a people leader

Deliver and support the execution of the developments marketing plan and activity predevelopment, during construction and through to launch.

Whilst brand-led and nationally supported, understanding of the local competitive landscape and key customer insights to ensure a level of customisation of the Centre marketing plan to drive local community engagement, activations, PR and partnerships.

In conjunction with the Digital and Social Specialist implement social and digital activity, monitoring and reporting.

Event, campaign and activation install, dismantle, risk assessments and day to day management during each event/ campaign or activation

Legal and compliance duties including briefing of terms and conditions and escalating compliance and governance requirements to the necessary teams

Financial/ budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and the annual budgeting process

Localise the national sustainability strategy including relationship management, community bookings and data reporting.

Centre operational support including and not limited to centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve and consumer complaints and onsite contractor support.

Administrative and reporting duties will include and are not limited to preparing reports and attending PCG/ CAR Meeting’s and state meeting’s; Centre administrative support (from time to time) and the performance management of traffic, sales and campaign PIR’s and compliance reporting.
 

Experience & Capabilities

You will be an experienced Marketing professional with a background within the retail industry.

You will have demonstrated experience managing marketing projects end to end and working closely with local marketing team’s key stakeholders to position the project in a compelling way to consumers through development marketing plans, marketing budgets, advertising campaigns, ground breaking events, grand opening events and public relations.

You will be known for your ability to effectively collaborate with a variety of individuals and groups coupled with your exceptional reporting and financial management capability.

A relevant tertiary qualification is desirable.

Known for your passion and experience in the retail and/or shopping centre marketing industry (development and or project specific), you have a reputation for continually nurturing customers, understanding their needs and always delivering on the consumer experience.

Your desire to live and breathe the Vicinity brand will see you succeed in this role.

Critical Knowledge

Development / project marketing skills

Event implementation and management skills

Proofreading and editing skills

Interpersonal and strong verbal and written communication skills

Customer service skills

Financial acumen and proven performance to drive value and commercial results.

Strong organisational, compliance and time management skills

Ability to work as a part of a team and develop/ maintain strategic relationships 

Capabilities

You will have a proven capability in delivering marketing events and activity targeted to meet marketing objectives, identified customer segments and sales categories, driven by a good understanding of the local competitive landscape and key customer insights. This will require:

Event implementation and management skills

Proofreading and editing skills

Interpersonal and strong verbal and written communication skills

Customer service skills

Financial acumen and proven performance to drive value and commercial results.

Strong organisational, compliance and time management skills

Ability to work as a part of a team and develop/ maintain strategic relationships 

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

Flexible working options  Birthday leave & purchased additional leave $1,000 worth of VCX securities rewarded for eligible team members Internal mentoring program Generous Parental Leave

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