Market Research Specialist

2 months ago

Sydney, Australia JCDecaux Full time

Who we are:

Our people are our greatest asset, and we are dedicated to fostering a positive culture where people are at the heart of everything we do. We believe in the power of collaboration and the importance of each team member in shaping our shared success. Our culture thrives on diversity, innovation, empowerment and progression. We live by our values and embrace creativity, using data driven insights and campaign effectiveness to deliver exceptional experiences for both our customers and our teams.

As an equal opportunity employer, we invest in our employees' development, prioritize their health and wellbeing, and nurture a culture that is ego free.

About the role:

As an advocate for research, effectiveness and media measurement, the Market Research Specialist supports the development and execution of JCDecaux market research and advertising effectiveness studies. It incorporates project management, ensuring that ongoing research solutions are delivered with a high degree of quality as well as scoping new opportunities to constantly demonstrate how Out-of-Home advertising works. Relationship building and collaboration, both internally and with external partners/suppliers, is crucial to this role.

A Day in the Life:

Whilst there’s no typical day in the dynamic world of media, you can expect your role to involve the following:

  • Support ad-hoc JCDecaux research requirements, including our research community, working closely with the Group Manager
  • Support the development, management and execution of JCDecaux PROOF, our program of significant Out-of-Home effectiveness studies
  • Develop relationships with research suppliers and agencies
  • Build research presentations and present research findings to clients
  • Localise international research projects from JCDecaux’s global network
  • Actively manage our research knowledge, including maintenance of a library of case studies for access by the wider business
  • Regularly support the wider marketing team, notably with regards to innovation and new approaches to data, research and insights
  • Ideate research innovation and scope complex methodologies such as Media Mix Modelling

About You:

You’ll have experience within research or insights, gained in either agency, media owner or client side. Experience of advertising measurement and effectiveness, or a passion for learning further about this field will stand you in good stead.

  • Knowledge of quantitative and/or qualitative research methods, including survey writing
  • Data/numeric literacy – comfortable with large data sets
  • Exceptional attention to detail
  • High level of competency in written and verbal communication
  • Internal and external relationship building
  • Relevant tertiary qualification in Marketing or equivalent
  • Advanced Microsoft Office skills, especially Excel and PowerPoint
  • A passion for advertising effectiveness and the media industry

Why join JCDecaux:

At JCDecaux your wellbeing, health, and safety are our top priority. We value and reward your contributions and ensure Belonging and Inclusion are at the heart of everything we do.

Benefits on offer:

  • Opportunity to get an additional week of annual leave after your first year (25 days), volunteer leave, and dedicated celebration and wellness days.
  • Participation in our bonus or OTE programs
  • Access to comprehensive training and development opportunities, including personalised development plans and a range of in-person and online courses to support your career journey. Development which enables you to advance and reach your full potential.
  • Parental leave and Market-leading fertility leave.
  • Fully supported hybrid working arrangements (subject to role).
  • Opportunities to be part of employee-led steering committees across Diversity & Inclusion, Reconciliation Action Plan (RAP), Corporate Social Responsibility (CSR) and Sustainability. Our dedicated DEIB committee champions are involved in initiatives like Pride Panel, International Women’s Day, and RAP. We also proudly partner with charities such as R U OK?, Oz Harvest, and Thread Together.

Join us and be part of a company where your ideas matter, your growth is a priority, and your contributions will help us lead the way in transforming the Out-of-Home landscape.

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