Mindshare Head of Performance

Description

Position at GroupM Nexus

HEAD OF PERFORMANCE - UNILEVER
About GroupM Nexus GroupM Nexus is the world’s leading global media performance organisation that unites GroupM’s global performance Talent & Technologies. Nexus unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Finecast, Xaxis, Sightline and Goat) into a single unit. The global organisation will be underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM’s agencies and clients.
With +350 people across Brisbane, Sydney, Melbourne, and Adelaide, our primary purpose is to deliver unrivalled advantage to our clients, stakeholders, and people.We have a clear vision for our business, to lead the next era of media performance. We believe that this spans how we make advertising work better for our people, our planet, our communities, and our clients.
Our Nexus mission statement is to place transformative technology at the centre of human experiences. We’ll achieve this by connecting our technology, talent and thinking.
What is Nexus? GroupM’s omni-channel performance engine delivering better business outcomes for clients and agencies.
What success looks like for GroupM Nexus Australia:
• Making Nexus the best place to learn, grow and develop your craft skills
• Unlocking the new agency model with cross-disciplinary media performance teams
• Delivering unrivalled tech, data & AI advantage to our clients and agencies
 
What does the end state look like?
Imagine a world where there is strength in community:
• Connected technology that let’s us engage with audiences across a complex customer journey, delivering better business outcomes for clients.
• Connected talent that let’s our people unlock the bigger omni-channel opportunity with training/developing opportunities outside their current core competence.
• Connected thinking that lets us come together across different disciplines to share, connect and collaborate as one team Nexus.
 
As market leaders we work closely with our clients to develop a healthy, accountable, responsible and diverse ecosystem that enables data driven marketing at scale, and is mutually beneficial for all partners and the communities at large that we influence. For our people, we are driven by our proposition of offering fulfilling careers driven by intelligence, imagination and inclusion that help redefine the role of media in our daily lives.
We recently launched Nexus Connect, our ongoing commitment to our People. Our goal is to make Nexus the best place to work, learn and grow. We’re passionate about learning & development, empowering our people with fantastic resources such as GroupM University and Career Navigator. Nexus Connect brings forth a bespoke mentoring program that connects our talent to leadership across all facets of the business. We’ve also embedded a ‘Better for All’ initiative to ensure GroupM Nexus attracts the most diverse and representative mix of talent where everyone feels welcome and has equal opportunity to grow.
 
Your Role in a Nutshell
The Head of Performance - Unilever role is to lead, with overall responsibility for the direction, workflow, and quality of Biddable Implementation Planning for Unilever specifically.
The role is a client-obsessed-centric role and is supported by agency operations teams to create space to operate in an elevated and future-focused manner, to be client-facing, and to sit with and lead the Unilever biddable team.
 
This Role Will Focus On People

• Collaborate closely with Unilever Managing Parter to shape the direction of the biddable team working on Unilever, building solves for today and influencing change for the future.
• Ensuring we have the right structure for the Unilever biddable team and that we are retaining and attracting the best Performance talent for a future fit agency.
• Set the rhythm for regular department meetings and collaborate with agency meetings.
• Openly communicate and collaborate with all internal key stakeholders and reports regularly.
• Hold regular performance evaluation meetings with reports throughout the year, setting SMART KPIs and creating a clear career development plan with them.
• Review your team's training needs to make sure their career plans are aligned to their progression. Responsible for training and development of all members of the team.
• Responsible for overseeing workflow between all members of the Unilever team and escalating any issues.
• Manage the day-to-day activities of the team to ensure that SOX controls, SLAs and KPIs are adhered to, specifically for Unilever.
• Responsible for the overall delivery of biddable investment on Unilever, including leadership and development of a team that is consistently flawless in delivery & accuracy across all aspects.

Clients 

• Establish an understanding Unilever biddable challenges, objectives & initiatives through collaboration with the Unilever Managing Partner.
• Build strong and enduring client-side relationships at a senior level with Unilever clients.
• Help to provide innovative strategic insights for Unilever
• Seek out reformist ways to keep Unilever clients informed on relevant developments and changes to media landscape and media partners informed on agency priorities and client partnership opportunities. Lead communication of market trends, developments or any changes that will impact any buying performance.
• As required, responsible for Unilever media audits, media negotiations and billings forecasting, working hand in hand with your key stakeholders to deliver to goals and client KPI’s.
• Maintaining average Client Satisfaction scores of 8+ on Unilever.

Product 

• Working with all key stakeholders to define the success metrics Unilever, incorporating best-in-class quality assurance approach with continual improvement.
• Serve as leadership voice with external partners and vendors, with a strong focus on identifying and scaling innovation opportunities for Unilever
• Expertise in media planning principles (e.g. scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and exceptional ability to utilise agency and industry tools to enhance and support planned recommendations for Unilever.
• Fosters a culture of innovative thinking and creativity, leveraging your senior relationships with publishers to bring local, regional and global insights and case studies from across the market, to the agency to inspire Unilever strategies.
• Accurate forecasting and visibility of client expenditure across all media, for Unilever.
• Engage with our media partners to retain rich knowledge of the media landscape and a deep understanding of core media principles and the capabilities of each media touchpoint.
• Engage with internal product teams including GroupM proprietary product and service teams, and ensure broad agency understanding of their offerings and relevance for Unilever.
• Generating a positive trajectory for Media Partner NPS (Mediai).
• Seek to find, communicate, and implement improvements in all aspects of the role.
• Deliver a well-informed POV in every meeting, providing innovative strategic insights by acting as an expert in your craft.
• Collaborate closely with internal product teams including GroupM proprietary product and service teams to ensure you have a robust understanding about their offerings and relevance to our clients, are able to clearly articulate their benefits of their inclusion, with a focus on identifying and converting growth opportunities that can help transform Unilever platforms.

Growth & Marketing
• Support the National Head of Investment, National Head of Performance and the Mindshare Senior Leadership Team on new business pitches.
• Collaborate closely with key stakeholders to identify, collate, and showcase examples of great work across Unilever.