Senior SEO Specialist

3 weeks ago

Richmond, Australia Accent Group Full time

Senior SEO Specialist

Richmond VIC 3121, Australia Req #8077
Thursday, 6 June 2024
Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 900+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy

About the Role:

We have an exciting role available for a Senior SEO Specialist to join our Digtial Team You will assist the Group SEO Manager in undertaking tasks relating to SEO strategies across all Accent Group eCommerce sites. Optimising organic traffic opportunities working across three core SEO disciplines, Technical SEO, Content and Backlinks. 

Your key responsibilities will include:

  • Management of SEO Admin Assistant including training, personal development and deliverables delegations
  • Carrying out regular technical SEO audits, inputting into templates and offering actionable insights to website owners
  • Assisting eCommerce team and Digital Delivery teams with website migrations and platform upgrades, ensuring errors are passed over to relevant stakeholders
  • Carrying out internal linking audits
  • Keeping up to date with Google algorithm updates, monitoring effects on our brands
  • Carrying out regular keyword research according to latest trends insights
  • Management of Local SEO tactics, including Google My Business, Apple Maps and Bing Places profiles
  • Creation of targeted and unique meta-data
  • Assisting where required in content mapping and planning
  • Measuring keyword ranking impacts and offering actionable insights
  • Conducting On-page SEO audits with view to optimising copy and landing pages
  • Regular Competitor and sector analysis
  • Performing backlink audits and preparing opportunities
  • Researching competitor backlink activity
  • Assisting with strategic digital PR campaigns
  • Reporting to stakeholders and senior leaders in the business
  • Work with the eComm team to ensure SEO best practices are properly implemented
  • Assisting stakeholders/team members with SEO centric questions

To succeed in this role, you will need to have the following:

  • Previous experience working across eCommerce SEO or Agency preferable
  • Knowledge of HTML, JavaScript, Python or CSS preferred but not essential
  • Proven ability to work in a cross functional environment, multi-tasking skills, and working through ambiguity required
  • Excellent written and verbal communication skills

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

Other details

  • Pay type Salary

Apply now

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