Mid-Weight Copywriter, Australia

3 weeks ago

Sydney, Australia Eucalyptus Full time

In a sentence
We're looking for a Mid-Weight Copywriter to create work that has a real impact on the lives of patients worldwide. You'll play a critical role in shaping the tone of voice for the Eucalyptus brands, creating and executing campaign concepts and strategies.

What do we do, exactly?
Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…

About Eucalyptus
Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

Our 4 brands (Juniper, Pilot, Kin & Software) focus heavily on personalising the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).

We’ve raised over AUD$150M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb. With plans to launch into several more markets, offline channels, and tackle new conditions.

We’re looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.

Why you should join Euc

  • Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
  • We move at incredible speed - You’ll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You’ll **spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn’t have it any other way
  • We will invest in your career - You’ll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows.
  • We are all owners - You’ll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling
  • We play as hard as we work - From our annual Eucalympics (Olympic themed decathlon), monthly health & fitness allowances, free weekly barista coffees, funded social clubs, quarterly rooftop parties and weekly catered fireside chats, we know how to let our hair down
  • We’ll have your back when you need us the most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Programme

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

Forget the agency world

  • We don't pitch for new business. When we want more clients, we launch more brands. This means that your energy always goes into making work that's impactful from day 1.
  • You'll make an insane amount of work. 3 months at Eucalyptus equals a years worth of agency work. We have the resourcing and budgets to let good ideas thrive, and work isn't watered down by things like clients or 60 page brand strategy docs.
  • Make work that benefits society - we're not selling Big Mac's or Asahi's. All of our brands have an immensely positive impact to our customers health & confidence.
  • Have your work judged by its effectiveness, not some washed out ECD at Cannes. Working at Eucalyptus you’ll be heavily involved in not just the production of work, but also in helping to measure its success once it's live.
  • You’ll have ownership on a larger part of the creative process at Eucalyptus. Your execution won’t be limited to work that comes directly briefs. If you’ve got ideas that you think would work in certain mediums, we’ll make it come to life.

As a Mid-Weight Copywriter at Eucalyptus you will:

  • Develop and own the tone of voice for one of the Eucalyptus brands internationally. You write with clarity, empathy, and personality as you set the standard for copywriting excellence across the company.
  • Find hooks based on the brand insights, and work with the creative team to develop these into campaign concepts and strategy.
  • Support the acquisition team across briefs at all levels; you'll generate ideas and assist in the development of performance marketing work.
  • Be a driving force for bringing creative ideas to life across the business.

Essentials:

  • 2-3 years experience within an agency, in-house team or a freelance writer.
  • Experience and expertise of the creative development process, through concepts, ideation, creation and execution.
  • Ability to clearly articulate and present copy and ideas in response to briefs.
  • You're comfortable working autonomously, taking initiative, and solving problems in a rapidly growing and fast-paced environment.

Bonus if you have:

  • Experience working with remote teams on international brands
  • Are fluent in English and either Japanese or German

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