Marketing Intern

5 days ago

Tullamarine, Australia Caterpillar Full time

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Come join the team in this exciting 12 month internship program.

As a Marketing Intern for the Caterpillar Building Construction Products (BCP) group you will work collaboratively both within Caterpillar and with Dealer teams in the region. This role will provide tremendous exposure to the Caterpillar business while supporting the business unit with its Sales and Marketing needs. Expect to be directly involved in coordinating and delivering marketing activity related to business objectives and marketing goals.

Day to day responsibilities will support the needs of our growing business. You will be working directly for BCP’s ANZP Marketing Manager and alongside Caterpillar’s Regional BCP and neighbouring teams.

Within the ANZP region, our employees have great exposure to the end to end business functions. This role is ideal for a motivated individual that can work independently that has an accountability mindset and a positive attitude.

Specific projects/tasks

Developing an intimate knowledge of Cat Branding guidelines

Supporting and expanding the use Social Media

Supporting cross-divisional marketing activities and events.

Creating and maintaining monthly marketing reports

Dealing with Agency partners in the creative process for marketing campaigns

Maintaining content for placement of Cat machine sales listings in industry websites

Managing the creation and use of video content to drive customer interest in Cat machinery

Creating an understanding of customer value drivers and how to translate into creative messaging

Supporting business and marketing planning process

Competitive product evaluations

Generating monthly sales reports

Assistance with regional training events & new product releases.

Market segmentation / profitability analysis

Tracking regional accountabilities and driving regional actions.

Requirements

Good planning and organisational skills with the ability to manage multiple activities and meet timelines and budgets.

Working knowledge of creative processes

Ability to travel (Limited but some duties will require travel)

University degree with a focus/major in a business related field or engineering

Mechanically minded person will be of advantage

Excellent communication, negotiation and interpersonal skills

Excellent English verbal and written communication skills

Ability to work both independently and with diverse teams.

Melbourne based employee that will work from 1 Caterpillar Drive, Tullamarine

What’s in it for you?

Comprehensive training

A strong commitment to safety and your wellbeing

An inclusive workplace culture focused on quality, customer service and the environment

A commitment to diversity and inclusion, equal opportunity, and equal outcome

The opportunity to do truly meaningful work in a supportive, constructive culture that encourages you to make the most of your talents.

Applications close 30 June 2024

Posting Dates:

Caterpillar is an Equal Opportunity Employer (EEO).

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