Digital Marketing Executive

1 month ago

Manningham, Australia Mercure Full time

Company Description

Mercure Melbourne Doncaster is a newly built 183 room & suite hotel is Australia’s first of the next generation Mercure brand, introducing approachable elegance in an untouched pocket of the Eastern Suburbs. Featuring restaurant, indoor heated swimming pool, elite fitness centre, expansive outdoor terraces with views from the Yarra Ranges to the CBD and has six event spaces for up to 200 guests with dedicated outdoor terraces to provide seamless indoor/outdoor flow.

Job Description

The role will include the following responsibilities (but not limited to): 

  • Proactively manage the online presence of hotel on microsites, Accor channels and via our third party providers;
  • Manage all social media channels of hotel;
  • Work with and support strategy development and activities to constantly improve the hotel website traffic including but not limited to SEO, SEM and reciprocal links; 
  • Implement and maintain a 12 month marketing calendar for Food & Beverage, Leisure segment and Meetings and Events; 
  • Distribution and marketing communications to internal and external stakeholders Design and printing all food and beverage menus;
  • Maintain hotel and Accor image library and update as and when new images become available;
  • Manage and increase the hotel’s database via Opera, InTouch and special events;
  • Assist Commercial Director with any marketing and advertising requirements;
  • Creative writing for all segments of the business for online and offline marketing communications including but not limited to, Press Releases, Special promotions, Social media Print advertising;
  • Managing supplier relationships including print, web, design and media agencies;
  • Prepare monthly marketing reports such as marketing campaign ROI for the month end reporting as well as presentation slides for owners
  • Understand & adhere to brand standards when responsible for external marketing;
  • Liaise and manage local partnerships with attractions and services within the local area;
  • Be aware of business peaks and low’s and contribute innovative ideas to assist in building revenue and 
  • The role does offer flexible working with you being able to 'Work Your Way' around YOU 

Qualifications

The qualifications and attributes that are desired (but not limited to) are: 

  • Formal qualification in PR/Marketing or Communications to at least Diploma level will be highly regards;
  • Sound digital marketing concepts;
  • Experience in preparing, writing and proofing advertising copy – desirable;
  • Strong Microsoft Office skills;
  • Service oriented with an eye for detail;
  • Ability to work effectively and contribute in a team;
  • Good presentation and influencing skills and 
  • Ability to work independently and has good initiative under dynamic environment. 

Additional Information

The Mercure brand is part of the Accor Group. As the global market leader, Accor Hotels offers a worldwide network of hospitality and tourism services, with a diverse portfolio of renowned brands. Just a few of the perks include:

  • Ongoing Career and Professional Development Opportunities
  • A Rewarding Work Environment
  • Global Discounts on Hotel Accommodation & Food and Beverage

Click 'Apply' today to begin your journey with Accor Hotels.

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