CRM Manager

About the organisation
Our client is a global leader in diabetes care who are committed to providing unwavering support to their customers and delivering the highest quality products. They know that consistent and accurate glucose monitoring is the foundation of any diabetes management plan, so they strive to continually improve the way patients and professionals measure, track and analyse glucose levels.

About the role
You will:

• Develop and execute engagement and retention initiatives across both D2C and HCP Marketing to maximise customer lifetime value.
• Contribute to the development of Customer Journey Mapping
• Analyse touch points with the organisation and maximising loyalty and retention opportunities
• Manage the end-to-end process from brief to execution and performance analysis
• Define/refine segmentation and testing strategies across multiple digital and offline engagement channels to optimise marketing spend and maximise consumer revenue
• Establish clear customer segmentation for their main product & Digital Health Platforms portfolio defining purchase patterns, sensor usage behaviours to maximise the customer lifecycle value
• Create automated triggers based on customer purchase behaviors, as well as content for a user-friendly marketing learning agenda
• Run A/B tests to improve the channel performance
• Define marketing metrics that allows for measurement and optimisation at each stage along the path-to-purchase
• Report on results and use insights to continuously optimise CRM program and digital marketing campaigns
• Work with stakeholders, service providers and agencies to gather functional and technical requirements and optimise day-to-day operations; ensure data meets functional requirements, system compliance and interface specifications

About you

• 5-8 years of CRM experience gained at a country, regional or global level for a reputable consumer brand or a reputable agency, with industry experience in d2c, ecommerce or retail industries advantageous.
• Relevant tertiary qualifications.
• Analytical competency and knowledge of CRM planning and journey building, customer lifecycle management, segmentation and building personalised preference centres.
• Experience navigating large/complex/matrix organisations with the ability to lead, influence, manage and influence a range of stakeholders across departments and geographical locations.
• Strong analytical mindset with the ability to conduct and produce post implementation analysis and reports with actionable improvements.
• Ability to conceptualise and communicate detailed CRM technical concepts to technical and non-technical audiences.
• Experience working with legal, compliance and regulatory affairs with solid understanding of the Privacy Acts and Spam Acts for ANZ.

If you are interested in the role, click 'Apply now' or send an updated CV to

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.