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Media and Consumer Data Director

3 months ago

Melbourne, Australia Mars Incorporated Full time

JOB DESCRIPTION

Job Description:

We are looking for a media and data superstar to work on some of the coolest brands on earth. Following a recent internal promotion, we have a unique opportunity for a Media and Consumer Data Director to join Mars Wrigley.

As a senior associate and part of the Marketing Leadership team, we are looking for a daring and engaging leader with a deep of understanding in the fields of data strategy, media strategy and planning and consumer journeys. As part of a high performing, highly engaged team you will manage external partners and internal stakeholders both locally and globally to develop world class programs.

If this sounds like you, we'd love to hear from you Read on and click below to apply.

What are we looking for?

  • Extensive (8+ years) digital, data and media experience required – either in Agency or Client side.
  • Solid understanding of digital technologies, analytics, and data.
  • Experience developing and implementing strategies over 2-3 year period
  • Ability to navigate complex cross functional environments and influence multiple stakeholders at all levels.
  • Degree in a relevant or transferrable area of experience.

What will be your key responsibilities?

  • Media Planning & Measurement: Work closely with Media & Communications agencies to develop Portfolio Media Approach and a best-in-class approach to campaign planning and execution.
  • Data Strategy: Collaborating both Globally and Locally, you will develop the data sourcing and acquisition strategy to develop a single consumer view. You will also act as the product owner of Marketing On Demand Data and Analytics projects such as media mix, modelling, attribution, uplift studies, etc.
  • External Relationships: Own Media and Digital Agency relationship, ensuring strong partnerships, opportunities, performance and utilisation of technology.
  • Capability: Communicate future trends and tactics and contribute to the broader marketing capability plan to position and continue to evolve MW as a best-in-class leader in data driven marketing.

What can you expect from Mars?

  • Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
  • At Mars Wrigley, take pride in your contribution in creating better moments for millions through our brands, to the way we source, make and market our products.
     

Mars does not accept agency submissions.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.