Social Media Coordinator

3 weeks ago

Melbourne, Australia Healthcare Australia Full time
Job Description

About the Role:

Reporting to the Head of Digital Marketing, you will lead HCA’s organic social media strategy, developing content and analysing performance across platforms. Your efforts will drive brand awareness, foster engagement, and build lasting brand loyalty.

This role is ideal for a proactive and passionate social media professional with a talent for storytelling, a knack for creativity, and a strong analytical mindset to inform and refine strategies.

Key responsibilities include:

  • Develop and execute an innovative organic social media strategy aligned with HCA’s marketing goals.
  • Manage the social media content calendar across all HCA brands, ensuring alignment with campaigns, brand initiatives, and seasonal themes.
  • Create and curate engaging, on-brand content for platforms like Facebook, LinkedIn, Instagram, and TikTok.
  • Manage relationships with influencers and brand ambassadors.
  • Collaborate with internal teams to source and create visuals, graphics, and videos that align with HCA’s voice and values.
  • Foster a positive online community by actively responding to comments, messages, and mentions.
  • Address feedback professionally, escalating issues when needed.
  • Use data to refine strategies, optimize content, and improve ROI through experimentation and A/B testing.
  • Integrate social media with email, web, and paid digital campaigns to support company goals.

Qualifications

Qualifications & Experience:

 

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2+ years managing social media accounts and organic strategies, preferably in a multi-brand or complex organization.
  • Proficient in social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok) and scheduling/analytics tools like Hootsuite or Sprout Social.
  • Skilled in creating engaging content and writing compelling copy.
  • Analytical mindset with experience using metrics to refine strategies.
  • Creative and proactive, with a passion for digital trends and community building.


Additional Information

About HCA:

Healthcare Australia (HCA) is Australia's largest specialist healthcare recruitment and staffing provider. We are a large and diverse healthcare business with a strong presence in the staffing of nursing, community, allied and Crisis Response Management sectors in all States of Australia. 

Our Benefits:

  • People-Centric Culture: Experience a workplace where people are at the heart of everything we do, guided by our core values.
  • High-Quality Product: Work with a top-notch product, ensuring your efforts are backed by excellence
  • Supportive Team: Thrive in a close-knit, friendly, and supportive team environment
  • Continuous Development: Benefit from ongoing training and support with access to an education allowance to nurture your skills and career
  • Hybrid Work: Enjoy flexible hybrid working conditions that empower work-life balance
  • Generous Leave: Access extra leave (conditions apply) to recharge and rejuvenate and a day off for your birthday

Our Culture:    
  
We are a team working together, we never forget that we’re people-focused. We respect human relationships and aim to make a big difference in people’s lives across the country.  We embrace a culture of inclusivity and we align our actions with Our Values:  
  
We are accountable   |   We care |   We are team players   |   We are leaders | We understand your needs
  
Working for HCA will put you in a strategic position, with opportunities for career growth and development along with financial and non-financial benefits. Healthcare Australia will continue to grow at exponential levels over the next few years and offers significant career advancement opportunities for the successful applicant.
This is an opportunity to make your mark within a friendly, supportive, and growing organisation. Please apply with your current CV and cover Letter.
   
At HCA we are committed to embracing diversity and committed to providing a safe working environment.
  
To learn more about HCA:
www.healthcareaustralia.com.au
  
Only short listed candidates will be contacted

 

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