Marketing Manager
3 months ago
About the Company:
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with very private and personal medical conditions. Employing around 14,000 people globally and with products available in more than 143 countries, we are one of the world’s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things. Curiosity works here.
We invest in our people, bringing real-world experience that enables us to solve our patients’ diverse challenges of today and anticipate those of tomorrow.
About the Role:
Coloplast is looking for a highly motivated and skilled Market Manager to lead our Wound Care marketing team and help us take our business to the next level.
This role is responsible for developing, executing and communicating the marketing plan for the Would & Skin Care product range across Australia and New Zealand, in line with Global Strategy and the local market. You will play a key role in the positioning of our new and current products to maximise opportunity in existing and new channels.
Reporting to the Marketing Director, you will be our local market expert, partnering strategically with internal and external stakeholders to drive the market growth objectives. Bring to life our mission of “making life easier for people with intimate healthcare needs”.
Responsibilities:
Lead marketing activity on pricing, market analysis, product improvements, and promotional strategies. Deliver sales and market insights to the business. Create and implement marketing initiatives, drive product portfolio decisions, positioning, and promotion. Provide market and competitor intelligence and recommend strategic actions. Influence the company's direction, particularly during the Annual Business Plan process. Develop strong partnerships with key opinion leaders, patient organisation leaders, and end users to drive consumer strategy and commercial campaigns. Gather superior insights for consumer expansion activities and guideline development. Collaborate with and support the Wound Care sales team across Australia and New Zealand. Travel across Australia and New Zealand to support the sales team and engage with key opinion leaders.Skills & Experience:
Previous leadership experience with a strong coaching emphasis. Strategic mindset and entrepreneurial spirit with a proven ability to make decisions and influence outcomes. Analytical approach to marketing and an ability to identify and report on data trends. A strong clinical marketing background highly advantageous.Coloplast Culture:
At Coloplast we recognise the importance of not just developing innovative products to make life easier for people with intimate health care needs, but just as important is investing and growing our people.
Our work culture is one of our most valued assets at Coloplast, which means that when we recruit, we are looking for the right person with attributes and values that align with ours. Don't just take our word for it, we have an overall engagement score of 8.6 out of 10
Our core business values are:
Closeness better understand Passion make a difference Respect & Responsibility guide usIf you feel you have what we are looking for and share our values, then we would love to hear from you
We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
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