Marketing Manager

3 weeks ago

Mulgrave, Australia ADP Full time

**Position Title**: Country Marketing Manager ANZ

**Reporting Line**:Head of Marketing (Southeast Asia)

**Position Purpose**: Drive and implement the optimal mix of integrated marketing initiatives to achieve country business objectives focusing on lead generation to drive sales, build ADP brand equity and drive revenue growth.

Collaborate closely with ADP Regional Marketing Team and in-country Marketing Managers, agencies, partners, and stakeholders across APAC as well as our global brand, communications, digital and demand teams.

**Key Responsibilities**:

- Be a strategic partner with Sales (including partner channels) and Commercial team stakeholders, building a healthy sales pipeline.
- Serve as the voice of the in-country go-to-market team within Marketing at all layers to ensure initiatives align with pipeline development for each country.
- Strategies, plan and execute field marketing activities spanning digital campaigns, social media, executive briefings, seminars, client/prospect dinners, webinars, etc. This includes managing and executing all logistics for marketing events and conferences.
- Work in cross-functional teams and collaborate closely with global brand and communication, demand, digital, product marketing, sales, marketing operations, sales ops and many others in the development, execution and measurement of in-country activities.
- Collaborate with marketing peers to plan, develop and execute local language marketing programs in support of, and together with, APAC leadership, country stakeholders, agency partners and marketing at country, regional and corporate levels.
- Collaborate closely with product development, commercial operations teams and product marketing on new product GTM; develop and manage integrated marketing initiatives to support product launches.
- Work closely with PR team to support media and thought leadership activities.
- Interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts.
- Measure campaign impact through Eloqua, Salesforce and campaign channel reporting, evaluate event/campaign ROI, and drive continuous improvement in marketing activities, operations and ROI.
- Provide guidance on marketing messages and material, website, campaign concept and creative development to ensure effectiveness. Work with regional and Central marketing and cross functional peers to ensure brand guidelines and relevant product messaging is a part of all local marketing touchpoints.
- Managing content and working with the brand and content and product marketing teams on localisation of content and sales tools.
- Managing ADP's Social platforms and presence and developing creative content formats for social channels.
- Source and manage local vendors for marketing program execution.
- Facilitate and track lead distribution and follow up activities with the Lead Gen and sales teams.
- Track campaigns and report metrics as well as overall ROI to the internal stakeholders
- Manage project timelines, quality issues, resources, SOW (scope of work requirements), and budget to plan.
- Ensure feedback from sales leadership is delivered back to headquarters to drive alignment of regional marketing investment to sales.
- Monitor and report effectiveness of marketing communications.

**Experience**:

- Minimum 15 years of marketing experience across multiple disciplines. Three (3) years managing country marketing and/or experience working for fast-paced technology company a distinct advantage.
- Proficient in managing strategic integrated marketing campaigns in key languages including lead generation, executive engagement, upsell/ cross-sell and retention initiatives.
- Modern Marketer with experience leading and integrating online and offline programs that deliver outstanding results.
- Data and performance-metrics driven mindset; strong sense of ownership.
- Strong collaborative project management experience and skills. Able to prioritise and deliver under resource constraints.
- Strong record in leading virtual teams across functions, geographic locations and diverse cultures, driving collaboration and positive outcomes; skilled at navigating through ambiguity and complexity across highly diverse, geographically spread stakeholder groups. Proficient at managing multiple agencies across multiple countries.
- Strong senior sales stakeholder management experience. Excellent Vendor/ Client management. Can work effectively across functions and nationalities. Experience working with sell-through partners a plus.
- HCM tech, Services and/or SaaS model knowledge considered highly advantageous.
- Outstanding oral and written communication and presentation skills.
- Technical competencies: Salesforce, Eloqua (or other Marketing Automation platforms), Microsoft 365, Google, LinkedIn, YouTube, Twitter, Sprout Social, Workfront. Other Martech stack platforms considered an advantage.

**Certifications / Qualifications**: Degree in Market

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