Broadcast Media Planner

3 weeks ago

Sunshine, Australia Youi Full time

Broadcast Media Planner

About the role

Join Youi's dynamic marketing team as we embark on an exciting journey to enhance our broadcast media strategy We're seeking a talented individual to assist in the development, execution, measurement, and optimisation of Youi's broadcast media activities. As a key member reporting to the Broadcast Media Lead, you'll act as the bridge between the Lead and our Media Buyers, contributing to the execution of our strategy. This is a hands-on role within a small team, offering the opportunity to engage in various aspects of media planning with some media buying when necessary.

This newly created position presents a unique opportunity to become an integral part of Youi's in-house marketing department, where you'll have direct involvement with decision-makers. We're searching for someone with a strategic mindset, a deep understanding of the media landscape and data utilisation, impeccable attention to detail, and excellent relationship management skills honed from experience in either in-house, agency, or media partner environments.

If you're ready to make a significant impact on Youi's customer acquisition, retention, and profitable growth endeavours, apply now to join our passionate team

Key priorities:

Assist in developing and optimising audience-focused media strategies and media plans aligned with business goals. Ensure seamless integration of media schedules with digital initiatives for maximum impact. Analyse metrics to optimise media activity and adapt to evolving trends. Leverage insights for enhanced effectiveness and continuous improvement. Safeguard brand reputation through strategic placements and budgetary adherence. Manage media activity to maximise impact within budget constraints. Guide teams in delivering top-tier campaigns and fostering accountability and collaboration.

Ways of Working

This role provides a hybrid setup, based at our Sunshine Coast headquarters, allowing for remote work on Mondays and Fridays if desired.

About you

Bachelor's Degree in Marketing, Advertising, Communications, or equivalent. Relevant experience, specialising in broadcast media buying and planning. Strong background in digital broadcast media, audience targeting, and media research tools like Nielsen CMV and Roy Morgan (4+ years is a general indicator). Proficiency in developing media campaigns across various broadcast media channels, including developing plans from a media strategy, liaising with media partners, and briefing media buyers. Analytical mindset translating briefs and audience insights into effective media plans. Established professional relationships with key media owners. Extensive knowledge and experience with TV platforms like Spectra (formerly BCC), Mediawise (Optim8), TVmap, VOZ, RADIOmap, or similar tools like eTam (Landsberry & James). Preferred experience with digital video platforms including Facebook Ads Manager, Google DV 360, Google Campaign Manager. Proficiency in Microsoft Office, particularly Excel.

How to apply

We would love the opportunity to get to know you better, but we know it works both ways. Get to know a little more about us at youi.com.au and click "

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