Digital Marketing Specialist

4 weeks ago

Port Melbourne, Australia Vero Insurance Full time
Jobs - Job Details - Digital Marketing Specialist

Careers at Suncorp

Take the next step. Be part of something bigger at Suncorp.

Digital Marketing Specialist

Job No: 671598

Sydney - Inner Suburbs & CBD, Brisbane - Inner Suburbs & CBD, Melbourne - Inner Suburbs & CBD, Various

Permanent Full Time

Insurance, Marketing & Communications

Pay Band 4

Digital Marketing Specialist

Permanent RoleLocation Sydney, Melbourne, or Brisbane

About the role:

The Digital Marketing Specialist will work with the Digital Marketing Lead and Manager to take the Suncorp brands to new heights through the development & execution of leading digital campaigns.

The role will be focused on being obsessed with the numbers and using data to drive profitable growth and optimisation of Suncorp’s insurance products.

Key Objectives include:

Manage the strategic approach to data driven digital marketing to deliver experiences through personalisation and segmentation for Suncorp.Utilise Suncorp’s suite of technology to Develop Omni-channel Digital ExperiencesWork with our agency to execute defined programs and the “Always on” BAU digital program.Driving best practice through strategic use of digital, data and technology to meet revenue and efficiency targets.Work in collaboration and partnership with agency and other stakeholders (Brand / Content / Web etc)

More specifically, you will:

Driving best practice innovation through strategic use of digital and social marketing channels, data, technology and analytics, and driving demonstrable business outcomes Planning, execution and optimisation of digital marketing activity for Suncorp Groups insurance brandsDesign, develop & manage personalised customer experiences across all digital channels.Leverage data and technology to deliver targeted and personalised digital media and collaborate with the website team deliver a seamless onsite experience.Monitor Competitor activity and analysis to uncover opportunities which gain market share.Work collaboratively across marketing teams to share insights and provide audience segmentation recommendations that inform the creative strategy for our campaigns across digital channels.Deliver digital marketing reporting including key insights, learnings and recommendations by agreed deadlines.Stay up to date across industry changes and developments and identify key opportunities for business value that can be driven by early adoption of products or technology.Contribute to the accurate management of campaign budgets and financial reporting.Identify and manage compliance and privacy policy formation.Work collaboratively with Brand Marketing teams to integrate across digital campaigns which capture and convert demand.Work collaboratively with Platform and wider Marketing Automation teams to deliver seamless customers experiences.Demonstrating curiosity and thinking outside the box

COMMUNICATION

Communicate with influence on relevant stakeholders to ensure the Brand & Marketing program of work is delivered

TEAMWORK

Work across Brand & Marketing, the Customer Experience function and across the group collaboratively to solve issues, take opportunities and promote new ideas for consideration.Actively collaborate across your Division, Customer Experience Function and the broader Group functions to support the achievement of strategic objectives.

LEADERSHIP & PEOPLE

Contribute to the culture of the digital marketing team and cultivate a team environment that encourages people to perform at their best balancing productivity, quality and compassion.Collaborate across the business for opportunities to leverage knowledge and capability to maximise business outcomes.

About You:

Tertiary Degree in Business or Marketing Mandatory 2-4+ years marketing experience in a similar environment (either Client or Agency side) with a focus on digital marketing and/or customer marketing. Executing digital media – SEM, Display, and SocialKnowledge of the Australian publishers/digital networksUnderstanding of digital analytics and marketing automation technologyHighly effective communication and consulting skillsAbility to identify future trends and developments in digital for the marketing team.Exposure to ROI marketing managementThe ability to develop actionable business opportunities from analysis of multiple datasets.

Key Capabilities:

Experience with designing and implementing Personalisation and Testing programs (e.g. Adobe Target, Experience Manager or equivalent advantageous)Agency/Consultancy based experience – advantageous.Expert in managing and implementing digital performance media programs (SEM, Display, Social)Excellent strategic planning skills to drive business benefit and maximise opportunities.Excellent understanding of the evolving marketing technology landscapeThorough understanding of ad serving platforms such as GMPAbility to predict future trends and developments in digital for the marketing teamExpertise in defining digital analytics, managing attribution and data driven marketing strategies that deliver demonstrable business outcomes.Ability to communicate complex and detailed information simply and effectively.Excellent problem solving and analytical skills.Highly effective communication and consulting skillsStrong quality orientation and attention to detailStrong relationship and influencing skills.Test and learn ethos.Strong strategic and conceptual thinking skillsExcellent project management and workflow management skills.

What we can offer you:

Discounts and offers on a range of retail favourite stores as well as banking and insurance products.A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.Invest in your brighter future with ongoing study support and career development programs.Give back to our communities with payroll giving, donation matching and paid volunteer leave.Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.

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