Digital Marketing Specialist

1 week ago


Port Melbourne, Australia Vero Insurance Full time

Careers at Suncorp

Join the Suncorp team and be a part of something bigger.

Digital Marketing Specialist

Job No: 671598

Sydney, Melbourne, or Brisbane - Various Locations

Permanent Full Time Position in Insurance, Marketing & Communications Industry

Pay Band 4

Digital Marketing Specialist

  • Permanent Role
  • Location Sydney, Melbourne, or Brisbane

About the role:

  • Develop innovative digital campaigns to elevate Suncorp brands to new heights
  • Utilize data to drive growth and optimize insurance products

Key Objectives include:

  • Strategize data-driven digital marketing for personalized experiences
  • Implement omnichannel digital experiences leveraging technology
  • Collaborate with agency for program execution and maintain 'Always on' digital program
  • Drive revenue and efficiency through digital strategies
  • Collaborate with stakeholders for seamless campaigns across channels

Key Responsibilities:

  • Innovate through digital and social channels for business outcomes
  • Plan, execute and optimize digital marketing for insurance brands
  • Create personalized customer experiences across digital platforms
  • Utilize data for targeted digital media and enhance onsite experiences
  • Monitor competitors for market opportunities
  • Provide insights and recommendations for campaigns
  • Stay updated on industry trends for early adoption of technology
  • Manage campaign budgets and ensure compliance
  • Integrate digital campaigns across platforms for demand conversion
  • Deliver seamless customer experiences through automation
  • Encourage creative thinking and curiosity

Communication:

  • Influence stakeholders for effective brand and marketing programs

Teamwork:

Collaborate across functions for issue resolution and idea promotionSupport strategic objectives through collaborative efforts

Leadership & People:

Foster team culture for optimal performanceUtilize knowledge across the business for maximum outcomes

About You:

  • Hold a Tertiary Degree in Business or Marketing
  • 2-4+ years of marketing experience in digital and customer marketing
  • Knowledge of local digital networks and analytics
  • Effective communication and consulting abilities
  • Identify future digital trends and opportunities
  • Experience in ROI marketing and data analysis

Key Capabilities:

  • Implement personalization and testing programs
  • Agency experience advantageous
  • Manage digital media programs effectively
  • Strategic planning skills for business benefit
  • Understanding of marketing technology landscape
  • Proficiency in ad serving platforms
  • Expertise in digital analytics and attribution
  • Communicate complex information effectively
  • Strong problem-solving and analytical skills
  • Quality-oriented with attention to detail
  • Effective relationship building and influencing skills
  • Strong project management skills
  • Encourage test-and-learn approach

What we can offer you:

  • Discounts on retail and banking products
  • Flexible working options and paid parental leave
  • Career development programs and study support
  • Community engagement opportunities and employee assistance program


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