Digital Marketing Specialist

1 month ago

Mascot, Australia Electrolux Full time

JOB DESCRIPTION

At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home

About The Role

The Digital Marketing Specialist, ANZ is a key member of the Marketing team for the Commercial Area Australia & New Zealand (CA ANZ). Reporting to the Digital Marketing Manager, the Digital Marketing Specialist, ANZ supports Digital Marketing elements of the Commercial Marketing Activation Planning (CMAP) and ensures first-class execution against these plans, testing, and optimizing along the way. BA EA Marketing is reorganizing to become a critical function to deliver our business objectives through increased focus on data-driven marketing investment that enables growth. The Digital Marketing Specialist is an individual contributor and is part of a wider CA ANZ Marketing organisation of around 8 people. 

What You’ll Do

  • Manage the outbound communications plans and calendar, aligning with the wider CA ANZ marketing team, audience segmentations and ongoing optimisations across the five brands

  • Drive Consumer Star Rating (Cstar) promotional plans across the five brands, and report to the business on a monthly basis, working with Bazaarvoice platform.

  • Manage CA ANZ Digital CX website enhancements by briefing requirements for prioritisation BA EA teams, including CDI XO (TBD on what system will be used and how the process will work).

  • Track and evaluate digital metrics focused on website visitor success scores to ensure ongoing enhancements that improve digital consumer experience.

  • Collaborate with BA EA Web & Outbound Communications team on the CRO websites plan and ongoing optimisations and efficiencies.

  • Support the CA ANZ digital activation plan, as part of the CMAP, to ensure we’re delivering to digital initiatives plan.

  • Manage projects which drive key strategic SEO focus areas for CA ANZ to maintain and increase organic traffic for focus products and services.

  • Manage website platform integration workflows, that enable conversions and content syndication (Hatch and Flixmedia platforms).

  • With the Digital Marketing Manager, manage local PIMS & ensure website change requests are submitted & up to date.

  • Agency and Partner liaising including Niteco and BazaarVoice, including WIPS and other comms.

  • Work with the BA EA Web & Communications & CDI teams to create ongoing consumer product registrations programs alongside broader marketing strategies and develop marketing opt-in to grow the ANZ marketable consumer base.

  • Manage CA ANZ media trafficking requirements with the CA Consumer Marketing team to ensure focus products and timings are delivered against. Trafficking content will remain local until we migrate to EG+ (until which Zenith/media team will help train local team on how to do it - process will be managed by BA EA Media & Comms Planning teams). 

Who You Are

  • Strong Digital Marketing experience in consumer-driven companies with proven results.

  • Proven success in taking a company’s strategic vision to plan/develop a consumer-driven marketing plan that drives profitable growth, market share, and brand health improvements.

  • Digital Marketing channel management experience and understanding of interdependencies.

  • Digital Marketing in the post purchase area

  • Technical knowledge including HTML/CSS/JS/SQL is advantageous.

  • University degree in Marketing or related area.

Competencies

  • Passionate – about the consumer and in delivering simply outstanding experiences.

  • Collaborative – you work very well with others to move projects forward in a complex and global environment.

  • Focus – you double-down on the most important topics to ensure impact.

  • Organised – you set the pace and the priorities, and then you bring a methodical approach to meeting your goals.

  • Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.

  • Dynamic – you have the ability to think in a creative and strategic way, but are adept at delivering operationally to ensure tasks are followed through to completion.

  • Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You’ll also have the stamina essential to delivering results in both the short and long term.

  • Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.

  • Fast learner – with the ability to adapt quickly in unfamiliar situations.

  • Data driven – with strong analytical skills that form the basis of your decision making

Why work for Electrolux?

  • Proud to be the only white goods manufacturer with a manufacturing of cooking appliances in Australia.

  • Enjoy our Flexible + Hybrid Working environment

  • Shape Your Week Initiative

  • CARE Day (additional leave)

  • Annual flu shots onsite + wellbeing sessions & webinars

  • Diversity, Equity & Inclusion Committee

  • Living our Sustainability Commitment

  • Family and Friends Sales & Discounts

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you

Find out more on www.electroluxgroup.com

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