Marketing Professional

1 week ago


Charlestown, New South Wales, Australia GPT GROUP Full time
Key Responsibilities

As a Marketing Executive at GPT Group, you will be responsible for assisting in the development and implementation of the asset marketing strategy for Charlestown Square. This includes contributing to centre campaigns and activations, assisting with the delivery of asset events, managing social channels, and preparing reporting for sales and market research/intelligence to be delivered to the team.

Accountabilities

• Assist the Marketing Manager to develop the annual marketing plan and calendar for Charlestown Square and review and track progress against the marketing plan, presenting updates to stakeholders as required.
• Deliver campaigns and events with particular emphasis on in-centre activations and events and support post-campaign analysis, including gathering retailer feedback, analysing sales performance, and tracking foot traffic/event attendance.
• Provide continuous updates for multi-channel information for all new and existing retailers, centre marketing campaigns and events, and stakeholders on all relevant digital channels, as well as managing social channels to ensure up-to-date information and new content at all times.
• Coordinate retailer-specific initiatives and joint promotions to support key or new retailers, ensuring participation from retailers in relevant digital opportunities and centre-based promotions/events.
• Assist in communicating key research and data insights from research to ensure opportunities are leveraged and review and assist in communicating a range of internal marketing reports.
• Perform general administration as required by the Marketing Manager, including supporting the Centre Management team with new tenants and raising purchase orders and tracking expenditure through campaign budget tracking.

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