Consumer Marketing Program Director

3 weeks ago


Brisbane, Australia Six Degrees Executive Full time
Tourism and Events Queensland (TEQ) is the statutory body of the Queensland Government and the State’s lead tourism marketing, destination and experience development and major events agency.
TEQ’s vision is to inspire travellers to visit Queensland as their destination of choice through bold and globally recognised marketing and events that support growing overnight expenditure to $44.4B by 2032. 

About the role
The role is responsible for developing and leading the execution of all consumer campaigns in line with TEQ’s marketing and brand strategies within Australia and New Zealand and in collaboration with TEQ’s international teams. The role also leads the integrated marketing activity and guides the specialists responsible for the execution of multi-platform, multi-segment plans, ensuring a cohesive and connected consumer journey across the stages of creating desire, intercepting, and engaging with consumers. 

Key responsibilities:
Lead the integrated marketing process and guide execution of multi-platform, multi-segment activities, ensuring a cohesive consumer journey across all touchpoints. Utilise TEQ’s strategic research expertise to develop innovative campaigns that are consumer led, experience focussed, and destination delivered. Identify key business priorities and develop longer term trade and aviation programs in collaboration with stakeholders. Lead trade and aviation campaign creation and execution. Collaborate with trade and aviation partners and Regional Tourism Organisations to promote Queensland destinations, bringing all partners together in a co-ordinated manner. Provide leadership and support to a diverse team across the marketing group with a focus on delivering results aligned to TEQ’s strategic priorities. Lead the team in creating strategic marketing programs through a well-coordinated use of different promotional methods intended to drive desired business outcomes. Please access the position description for further information on the role.
 
To be successful in this role you will have:
An in-depth knowledge of marketing trade and aviation in the tourism industry and the various distribution channels used by consumers to determine holiday choice. Extensive experience in marketing, with the ability to demonstrate expertise in the use of digital channels, data and analytics to drive marketing program outcomes. Extensive strategic marketing experience and the implementation of brand and tactical marketing programs. Demonstrated strong influential, project management and relationship management skills. Proven ability to inspire leadership, enthusiasm and commitment from the team.
Please include a copy of your CV and a one-page cover letter. Applications will close EOD on Monday 10th June 2024. 

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.

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