Brand Manager | Merivale
1 month ago
Our Story
Owned and run by the Hemmes family for over 60 years, Merivale began as a fashion house that led Sydney into the swinging sixties for all things music and fashion. With a knack for creativity, “The House of Merivale” injected a new energy into the theatre of Sydney transforming the brand into what we know now as one of the largest leading hospitality empires in Australia.
The Role
As a Brand Manager with Merivale, you will be responsible for driving marketing initiatives within specific portfolios of Merivale business units and venues, including but not limited to the strategy, and end-to-end delivery of all marketing campaigns and initiatives. The role will be a part of the Marketing & Creative department, and report to the Head of Brand Marketing.
Some core responsibilities include:
- Manage day-to-day partner and internal Merivale relationships. Have an intrinsic understanding of key marketing objectives for different Merivale & partner brand/s to align with business priorities.
- Execute and deliver on annual marketing strategies across key portfolios to drive growth for brands and commercial partners.
- Communicate consistently and effectively with key stakeholders to ensure the smooth running and success of all marketing projects & campaigns.
- Identify and develop opportunities and strategies for new projects that align with Merivale's business and marketing objectives.
- Be responsible for marketing projects in their entirety, from concept through to delivered results.
- Own project budgets across the entirety of the campaign including reconciliation while also supporting the senior marketing team with the forecast of marketing budgets across the year.
The Essentials
- 4+ years’ experience in a brand, marketing, partnerships or project management role with end-to-end marketing campaign and project management experience.
- A strategic mindset and ability to implement and deliver completed projects.
- A collaborative approach with the adaptability to work as part of a team, and autonomously.
- A go-getter attitude and passion for creating immersive brand experiences.
- A digital and data-driven mindset and a want to push boundaries.
- An interest in events, hospitality, food and drinks with excellent communication & presentation skills.
The Reward
You will be joining a company that wants you to succeed, we offer:
- Competitive pay and amazing discounts at 90+ venues
- Paid parental leave and flexible return to work support for new parents.
- Career development through supported technology education tools and programs.
- Free lunches in venue every day
- Employee Referral Program
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