![PERA AUD PTY LTD](https://media.trabajo.org/img/noimg.jpg)
Marketing Coordinator
4 days ago
About Us:
PERA is a retailer of luggage, backpacks, wallets, handbags and travel accessories. With an extensive online shop and over 26 stores across Australia, it is an independent specialist retailer with the world’s best and most trusted brands, such as ACE, American Tourister, BRIC'S, Delsey, Echolac, Hedgren, High Sierra, Lojel, Pierre Cardin, Samsonite, Tosca, Thule, and Victorinox to name a few.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies that align with the company's commercial and creative goals.
- Collaborate with the merchandising team to ensure products are displayed effectively in-store and online
- Work closely with the sales team to develop and execute sales promotions that drive traffic and increase sales
- Manage and oversee web builds, ensuring website usability, design, and content are optimised to meet business needs. Via a 3rd party agency supplier
- Implement CRM program and digital marketing campaign to maximize members & VIP database
- Direct and oversee the company's social media strategy, including content planning, posting, and analysis. With assistance from a graphic designer as required
- Utilise AI tools for content creation, ad optimisation, and data analysis.
- Conduct SEO audits and strategies to maximise organic traffic
- Drive sales and marketing through retail channels, promotional events, and online bookings
- Collaborate closely with the sales and events team to drive bookings for shows, exhibitions, events, and club nights
- Monitor and report on key performance indicators, ensuring all marketing efforts align with set objectives and budgets
- Manage A&P budget and allocation
Qualifications:
- Bachelor's Degree in Marketing, Business, or related field; Master's Degree is a plus
- Minimum of 7 years’ experience in a senior marketing role
- Experience of SEO strategies and implementation
- Proven track record in managing social media platforms for brands
- Experience in utilising AI for marketing is highly desired
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