Director, Partner Marketing APAC

4 weeks ago


North Sydney, Australia Workday Australia Pty Ltd Full time

About the Role

Responsible to establishing and maintaining marketing relationships with Workday partners in the APAC region

Manage the regional specific partner marketing assets that support Workday’s innovation, sales and services partners

Promote regional specific partner marketing assets to all partner types

Maintain regional variations of the Workday.com/partner content

Collaborate with the regional teams, and the Director of Partner Engagement to support the Partner experience at APAC Workday events (Workday Elevate, etc.), including on-site experience, communications and metrics

Align with Workday sponsorship team on Partner sponsor activations at events

Collaborate with global partner marketing to promote APAC partner activity through Workday Partner social channels

Act as a conduit between the APAC field marketing teams and partners to ensure partners are actively included in Workday marketing programs and campaigns

Provide dashboards and reports outlining quantifiable results, ROI, program analyses and recommendations to adjust tactics to overperform 

Be an internal advocate for Partners among key stakeholders

About You

Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.

15+ years of B2B marketing experience within technology oriented companies with at least five years in digital, customer or partner marketing

Strategic thinker with a partner-centric mindset and a passion for technology and innovation

Excellent leadership and team management abilities, with a track record of developing and mentoring marketing pros

Proficiency in marketing automation, CRM, and analytics tools.

Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

Other Qualifications

Exceptional communication skills, both written and verbal

Candid, self-starting

Agility and ability to prioritize is critical

Strong executive presence 

Sense of humor



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