Director, Partner Marketing APAC
4 weeks ago
About the Role
Responsible to establishing and maintaining marketing relationships with Workday partners in the APAC region
Manage the regional specific partner marketing assets that support Workday’s innovation, sales and services partners
Promote regional specific partner marketing assets to all partner types
Maintain regional variations of the Workday.com/partner content
Collaborate with the regional teams, and the Director of Partner Engagement to support the Partner experience at APAC Workday events (Workday Elevate, etc.), including on-site experience, communications and metrics
Align with Workday sponsorship team on Partner sponsor activations at events
Collaborate with global partner marketing to promote APAC partner activity through Workday Partner social channels
Act as a conduit between the APAC field marketing teams and partners to ensure partners are actively included in Workday marketing programs and campaigns
Provide dashboards and reports outlining quantifiable results, ROI, program analyses and recommendations to adjust tactics to overperform
Be an internal advocate for Partners among key stakeholders
About You
Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.
15+ years of B2B marketing experience within technology oriented companies with at least five years in digital, customer or partner marketing
Strategic thinker with a partner-centric mindset and a passion for technology and innovation
Excellent leadership and team management abilities, with a track record of developing and mentoring marketing pros
Proficiency in marketing automation, CRM, and analytics tools.
Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Other Qualifications
Exceptional communication skills, both written and verbal
Candid, self-starting
Agility and ability to prioritize is critical
Strong executive presence
Sense of humor
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