Brand Campaign Manager

4 weeks ago

Sydney, Australia AMP - General Full time

If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking. 

For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years. 

If we do our job well, we genuinely add to the prosperity of our country and its people. 

How you’ll make an impact

The Marketing team takes a strategic approach to marketing aligned to AMP’s segment strategy and is responsible for the development and delivery of all marketing campaigns, collateral, customer engagement activity, data analysis, insights and digital.

The Brand Campaign Manager will support the Senior Brand, Social & Content Manager in acting as guardians of the AMP brand and driving AMP Groups growth by defining and executing a plan for growing awareness, consideration and preference of the AMP Brand and products.

You’ll make an impact by:

  • Managing brand and supporting on marketing campaigns end to end to ensure the smooth and efficient delivery against agreed metrics.
  • Manage briefings, stakeholder approvals, production, final delivery of a campaign into the business.
  • Manage deliverables lists for integrated campaigns and check creative against specs and media plans to ensure smooth delivery of assets to various digital and print channels.
  • Brief external agencies on campaign assets as required and ensure the successful delivery of the campaign on time and budget.
  • Deliver brand campaigns and activities that drive both short-term and long-term returns.
  • Be a brand custodian and ensure the creative team is delivering to the brief but that the creative is the best it can be.
  • Maintain Brand Standards with brand governance and provide guidance, support and advice across business and externally on application of visual identity.
  • Support the development, management and analysis of brand tracking research and tools.
  • Support the reporting and use of insights to continue to motivate and educate our people on the importance of Brand and its role in supporting our ability to achieve our Group Strategy.
  • Collaborate with Marketing teams to ensure content is aligned with our brand tone of voice, content pillars and supports the overall content objectives and initiatives.
  • Collaborate with Senior leaders, designers, content writers, managers and external parties as required to project manage creative assets through workflow processes.
  • Build strong stakeholder relationships and manage expectations for high volume, fast turnaround results.
  • Report monthly on operational effectiveness and team output to share with senior stakeholders.
  • Competitor analysis: in conjunction with the advertising and media agencies, complete 6 monthly audit of competitor activity.
  • Work alongside the brand leaders to drive, negotiate and secure long-term media calendars that enable strongest audience reach for affordable pricing.
  • Support the Senior Brand LT members in management of Brand budget.

What you will bring to the team

  • Minimum 3 to 7 years of experience, working end-to-end on campaigns or projects in marketing, project management and/or advertising environment.
  • Experience across financial services industry across multiple categories
  • Ideal candidate will possess an analytical mindset with excellent communication and presentation skills.
  • Manage the projects through project management software but have an agile way of thinking
  • Demonstrated ability to overseeing and managing budgets and other resources within required/established parameters
  • Thorough understanding of creative and production processes and best practice across social, video and integrated campaigns

You’ll thrive here if…

If you can adapt from BAU to the ambiguous with ease, you’ll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you’ll be expected to jump in and deliver across a variety of areas. Meaning, you’ll be closer to the action and executive decisions that influence where we go next.

If you’re someone that can hold their own, you’ll find AMP quite liberating.

Why we think you’ll love working at AMP

Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it.

We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work. 

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work. 

Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have. 

We believe in the power of inclusion and diversity

We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged, but also leads to better connections with our customers. 

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process. 

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don’t procrastinate We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you.

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