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Marketing Specialist

1 month ago

North Melbourne, Australia Country Road Group Full time

Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

Drive the planning and execution of Politix brand campaigns and communications with a focus on store (O&O and concession) activations. Develop and implement go-to-market strategies that enhance brand equity and maximise revenue. Responsible for growing revenue streams through commercial partnerships, including B2B initiatives.

Key Accountabilities

  • Ensure consistency in branding across all in-store marketing elements, including logos, ticketing design, and music, aligned with the overall brand vision.
  • Localise and standardise campaign elements such as window displays, lightboxes, and out-of-home (OOH) retail advertising.
  • Plan and execute local marketing strategies for store network changes, including store openings, closures, and VIP events, covering strategy, creative development, media planning, and execution.
  • Support the execution of seasonal campaigns for the company, including campaign summaries, advertising creative, media planning for above-the-line channels, social media content, and post-campaign reviews to ensure performance expectations are met.
  • Develop and grow the company’s business-to-business (B2B) dressing proposition, including uniforms, corporate dressing, and corporate discount programs

Key Capabilities 

  • Relevant tertiary qualification in marketing or communications 
  • Experience driving corporate partnerships and developing B2B marketing opportunities.
  • Excellent communication and collaboration skills, working with internal teams and external partners.
  • Knowledge of and experience in managing media campaigns, including formats specific to local area marketing, digital media, radio, and out-of-home (OOH) advertising.
  • Strong project management skills with the ability to manage multiple campaigns and control marketing budgets efficiently. · Strong attention to detail, ensuring quality in marketing assets and campaign execution.

Why work for CRG?

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

  • Generous employee discounts across our House of Brands
  • Seasonal clothing allowance
  • An additional day of leave for your birthday
  • An Industry leading Parental Leave Program
  • Flexible working arrangements to support work/life balance
  • Annual learning calendar to support the ongoing development of our team
  • Support community partnerships across our Corporate Social Responsibility Program
  • We are committed to operating ethically, sustainably, and responsibly.

About POLITIX

For almost 50 years now, POLITIX has helped men make their mark. Getting to know the person behind the suit, the blazer, the shirt – and dressing them in garments that pair skilful design with time-honoured craftsmanship. The end result? A wardrobe that offers the ultimate fit – and elevates his personal style too.