Head of Marketing

1 month ago

Melbourne, Australia Bupa Full time

An exciting and full-time opportunity has arisen for a Head of Marketing - Domestic to join our Domestic Retail Portfolio Health Insurance Marketing team.

Reporting to the General Manager, Health Insurance Marketing you will be responsible for leading the strategy and campaign activity for Bupa’s largest marketing portfolio to drive Health Insurance (HI) growth in the Australian market. 

You will be predominantly focused on driving the marketing acquisition activity to drive measurable performance through our direct and partner channels while also coordinating our HI lead sponsorship activity whilst driving a high-performance culture within the Health Insurance Marketing team, upskilling across strategy, business acumen, risk, campaign management, creative effectiveness, and measurement. 

This is a hybrid role and can be based from our Melbourne or Sydney CBD office locations. 

Your responsibilities will include:

  • Leading translation of business strategy into marketing strategy for Domestic & Partnerships portfolios.
  • Leading an annual calendar of activity across communications, campaigns and sponsorship to ensure alignment with business strategy and KPIs.
  • Leading creative innovation and inspiration to upskill the Health Insurance Marketing team.
  • Leading procurement and management of external creative resources to ensure creative effectiveness and improve efficiency.
  • Leading marketing measurement and reporting to demonstrate clear ROI on media spend.
  • Leading agency reporting to ensure efficiency and ensuring our external creative and media resources are set up to help Bupa to become a centre of creative and media excellence, ensuring best value-for-money.
  • Leading annual budget management across Domestic & Partnerships Marketing portfolio.
  • Supporting the General Manager of Marketing to build a high-performance culture within the Insurance Marketing team.
  • Direct management of the Domestic & Partnerships Marketing team (4 FTE).
  • Build the team’s reputation as experts in marketing, creative and media.
  • Modelling the Bupa values of Brave, Responsible and Caring.

Why work at Bupa? 

We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people’s health, wellbeing, and futures.

Our health is the most important thing we have and at Bupa, caring is at the centre of everything we do – helping people live longer, healthier, happier lives and making a better world. We also know that to care for our customers, we must first care for our people. That is why Bupa has launched Viva Healthier and Happier – our new and comprehensive global health and wellbeing program for our employees. It includes all aspects of health – from mental and physical, to financial, social and environmental wellbeing.

Through the Viva Healthier and Happier program, we’re providing health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.

What do I need? 

  • Experience in marketing and End to End Integrated campaign delivery experience.
  • Experience delivering through the line digital campaigns & creative marketing, copywriting, and communication skills.
  • Understanding and application of marketing communications principles and strategies including brief writing, creative assessment, and single-minded proposition development.
  • Ex Advertising or Media agency experience would be highly regarded.
  • A Tertiary qualification in Marketing or a related business discipline (desirable).

About Bupa Asia Pacific 

Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.

At Bupa, we are striving to create and sustain a safe and inclusive workplace. We welcome applicants from all cultural backgrounds, genders, and abilities. If you require any adjustments to participate in our recruitment process, please let us know at the time of your application.

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