Public Relations Manager

2 weeks ago


Sydney, Australia Bendigo and Adelaide Bank Full time

Public Relations Manager - 12-month fixed term

Closing date: 30 Sept 2024, 11pm AEST

About the role and team

Our Public Relations team supports the Bank to achieve its vision to be Australia’s bank of choice by taking ownership of the Bank’s reputation through the wider public domain and the media, and in setting and refining the right corporate messaging for other externally facing communications channels.

We have a 12-month fixed term opportunity for a Public Relations Manager to join the team, reporting into the Head of Public Relations. You will play a crucial role in helping to shape the voice of Bendigo and Adelaide Bank, and articulate the organisation’s vision, strategy, purpose, values, key objectives, and outcomes.

No two days will be the same as you monitor and respond to public opinion regarding the bank and issues that may impact its reputation. Proactively and reactively engaging with media, producing material for print, online and broadcast, preparing media releases and briefing papers, as well as providing event support as required.

You’ll bring your thorough understanding of the media landscape to add value, and forge respectful relationships across all levels of the organisation. With genuine access and visibility to key decision makers you’ll have a unique career opportunity to stand out, influence, and make a difference.

Join a team with varying strengths and industry expertise, where you can share knowledge and work collaboratively.

This permanent full-time role can be based in Adelaide, Bendigo, Melbourne, or Sydney for the days that you’re in the office, with hybrid ways of working our norm.

About you

As a Public Relations Manager you’ll get to:

  • Provide strategic advice on emerging issues and communication strategies to other divisions
  • Assist with the drafting and editing of communications materials bound for multiple audiences with input from various stakeholders
  • Proactively identify and develop opportunities for earned media in line with the Bank’s strategic imperatives of reducing complexity, investing in capability, and telling our story
  • Monitor traditional and emerging media to understand public perception of the bank and related industry issues
  • Ensure the Bank remains responsive to media enquiries and deadlines, preparing and distributing media and ASX releases as directed
  • Develop and nurture strong relationships internally with relevant executives, senior leaders, subject matter experts and team members. Ensure strong and co-operative external media relationships are developed and maintained
  • Assist with the preparation for and execution of events such as the interim results, full year results, conferences, the AGM, and other reporting as required
  • Ensure executives are fully briefed ahead of public appearances and interviews with media

To be successful in the role, you'll have:

  • A tertiary qualification in a relevant discipline such as Public Relations, Journalism, or equivalent experience
  • Demonstrated prior experience in a Media, Public Relations, or professional Communications role, ideally within the banking or financial services industry
  • Project management and event management skills
  • High-level verbal and written communication skills, able to communicate effectively with a broad range of people
  • A thorough understanding of the media landscape
  • The ability to identify and write media-ready stories
  • Great relationship building skills, being able to negotiate with influence
  • The ability to think strategically and suggest innovative communications solutions
  • Previous experience or interest in issues relating to Banking or Technology will be highly regarded

We offer flexible work options that put our people first, and a hybrid model of two days in a local Head Office per week.

We believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury, or disability to equitably participate in the selection process.

About Bendigo Bank

With over 7,000 employees, we are Australian’s most trusted retail bank, our purpose is – ‘to feed into the prosperity of our customers and communities, not off it’. We are one of Australia’s most trusted brands and this isn’t something we take lightly, which means Bendigo Bank is the Bank you can be proud to work at

Find out more about us and our incredible history here: About us | Bendigo and Adelaide Bank (bendigoadelaide.com.au)

Our perks and benefits:

Belong to a wonderful team of people. Know how we know they’re great to work with? They told us Great benefits, work life balance, and flexibility

  • Bendigo Bank supports ongoing development, with the potential for a portion of education fees being reimbursed by the bank. We want you to be the best version of you, and to help you achieve that
  • We know the last few years have been rough, so we have partnered with Sonder as our EAP provider that is so much more than just one-on-one counselling. At the touch of a button, you will have access to self-help 24/7 or you can live chat with a team of safety, medical, and mental health professionals to assist with anything life throws at you.

So, what are you waiting for? Come and join the better big bank

Still in two minds?  

Research suggests 60% of women and underrepresented groups might stop here, even after getting as far as drafting an application. We believe that diversity makes every team stronger, so even if you don’t tick every box we still want to see your application

Please note shortlisting and interviews may take place prior to the advertised close date, so don't delay: apply now

We appreciate the support recruitment agencies give businesses every day, however, we have got this. Our recruiters will reach out to our agency panel if we need a helping hand.



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