AST - Digital Performance Specialist

3 weeks ago

Melbourne, Australia Advanced Skin Technologies Australia Pty Ltd Full time

About Us:

At AST, we are dedicated to raising the bar in the skincare industry by providing innovative skincare solutions, maintaining ethical practices, and demonstrating unwavering integrity. Each brand in our portfolio has the potential to make a lasting impact on clinics, consumers, and the industry. We love that our products can change people’s lives.
For more information on Advanced Skin Technology, please visit our website www.advancedskin.com.au

About the role:

Reporting to the Head of Marketing and Digital, the Digital Performance Specialist will play a strategic role in optimising digital marketing efforts to drive growth and profitability in the B2C and B2B spaces. The primary objective is to establish, execute, and measure digital marketing campaigns across paid social, paid search, display, and email for AST Brands. This involves reporting on results, recommending adjustments to maximise performance, and achieving key metrics such as conversion rates, ROI, and customer acquisition costs. This role requires a data-driven approach to strategize, implement, and refine digital marketing campaigns to meet business objectives.

Success in this role will be measured by the performance of paid media campaigns, improvement in key digital metrics, and the ability to drive digital growth through continuous optimisation.

Key Responsibilities:

  • Develop and implement data-led digital performance strategies to optimise conversion rates and minimise cost per result across key media channels.
  • Build and optimise full-funnel campaigns, ensuring alignment with brand communications and wider business objectives.
  • Manage the execution of the Always-On paid media strategy, ensuring alignment with business objectives and brand requirements.
  • Collaborate with brand marketing team to prioritise models and optimise tactical campaigns.
  • Manage email marketing platforms such as HubSpot to design, execute, and optimise email campaigns that nurture leads and drive conversions.
  • Work closely with creative to adopt best practices from Meta, Bing and Google, ensuring all recommendations are tested and implemented.
  • Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.
  • Maintain consistent communication with the Brand and Digital teams to ensure seamless integration of digital campaigns.
  • Oversee the tracking and reconciliation of all performance investment activities.
  • Stay updated on the latest digital marketing trends and technologies, implementing new strategies as appropriate.
  • Ensure that all digital campaigns align with the broader marketing strategy and contribute to overall business goals.
  • Additional digital performance-related activities as required.

Reasons why Advanced Skin Technology is the right workplace for you:

  • Quarterly product allowance at wholesale price to be utilised across our brand portfolio.
  • Access to an inclusive Parental Leave program and additional leave entitlements such as ‘Rest, Energise and Connect’ Days, Purchased Leave & Birthday Leave.
  • A quiet room at Head Office supporting the following needs: Mental Health, First Aid, Prayer/Religion and Parenting/Nursing.
  • An internal AST Values in Action award and recognition program where you can nominate your colleagues for demonstrating our core values.
  • A hybrid working model that promotes a work life balance.
  • Free onsite parking when you come to the office.

The Successful Applicant:
Are you an imaginative, focused, team player that relishes the opportunity to help deliver outstanding service, ideas and results?

  • Demonstrated experience in digital marketing, with a focus on performance optimisation and paid media.
  • Strong analytical skills with the ability to interpret data, draw insights, and make strategic recommendations.
  • Experience in managing digital campaigns across various platforms, including SEM, Paid Social, SEO, and Email.
  • Experience with Google Analytics, Google AdWords, Facebook Ads Manager required, experience with TikTok Ads highly regarded.
  • Experience with email service provider / CRM software (e.g., HubSpot, Klaviyo, Mailchimp)
  • Excellent communication skills, both verbal and written, with the ability to collaborate effectively with cross-functional teams.
  • Proven ability to manage and optimise digital marketing budgets to achieve desired results.
  • Strong organisational skills with the ability to manage multiple projects and deadlines.

Desirable:

  • Qualification in Marketing, Business, or a related field.
  • Experience in a high-growth direct-to-consumer brand, preferably within the skincare or consumer products sector.
  • Knowledge of CMS systems and eCommerce platforms; extra points if you have experience with SAP/Hybris.
  • Ability to design on Canva
  • Experience in social media content scheduling and management

If you are enthusiastic about the cosmeceutical industry and are excited about the opportunity to contribute to our mission, we encourage you to apply, even if you don't meet every requirement listed. We value diverse perspectives and are committed to creating an inclusive environment for all employees.

Note: It is a mandatory requirement for certain roles within our organisation that the successful applicant be required to present certifications and/or vaccination status as per role requirements. Evidence of certificates or vaccination status will be requested during the interview process to qualify fit for role and prior to any offer.

Our organisation will undertake pre-employment checks for the successful candidate via our accredited background check provider to ensure that our organisation is meeting legislative obligations and that the information a candidate provides is accurate. For all roles, an offer of employment will be subject to the following pre-employment checks: identity check, reference checks, right to work in location (checks for visa holders), police integrity. By proceeding and applying for the role, you acknowledge our hiring process and agree to undertake the required pre-employment checks if successful.

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