Senior Content Design Manager

2 months ago


Sydney, Australia HCF - Member Growth Full time

About HCF:

As Australia’s largest not-for-profit health fund, HCF is committed to Uncommon Care. Uncommon Care means putting people before profit and going the extra mile to create outstanding member experiences. Our purpose is to bring our human touch to healthcare and we’re committed to making the healthcare system understandable, affordable, and high quality for Australians. We’re more than a health fund, offering a range of health and wellness protection while always challenging ourselves to find new ways to provide peace of mind and protection for our members.

Role overview:

To fulfill our Uncommon Care promise to our members, employees, and partners, and building upon our world-class technology platforms, we are reimagining our offering and capability with a member first approach. The Senior Content Design Manager is key to supporting HCF’s digital experience transformation. Helping to embed our content design vision and proposition, this role will be simultaneously focused on developing capability and best in class content design practices for HCF, while delivering outstanding digital content experiences. The Senior Content Design Manager will lead and manage a team of two digital content specialists to prioritise, manage and execute outstanding and intuitive experiences for our members while ensuring operational efficiency and best practice content design. The Senior Content Design Manager will work cross-functionally and collaborate closely with multi-disciplinary teams to deliver relevant, seamless, connected experiences that help people successfully engage with our offering and navigate with confidence. 

Qualifications and experience required:

  • Relevant Bachelor’s degree or equivalent.
  • 7-10 years of related digital content experience.
  • Expertise in UX writing, content audits and analysis, content mapping and modeling, content planning and sourcing, conversational design, information architecture, and storytelling.
  • Proven track record as a lead Content Designer.
  • Strong project management skills and experience in agile and traditional delivery methodologies.
  • Exceptional writing, editing, and proofing skills with a strong portfolio.
  • Proficiency in CMS, project management, and reporting platforms such as Adobe Experience Manager, Adobe Target, Adobe Touch, Adobe Analytics, Figma, Jira, and Confluence.
  • Passion for content and ability to translate technical aspects to a general audience.
  • Experience with information architecture, taxonomies, content types, attributes, and navigation.
  • Ability to adapt to various project types and delivery styles.
  • Strong leadership skills and experience in scaling content design.

Culture & Benefits

Purpose-driven passion
At HCF, we’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

  • 50% subsidy on HCF hospital and/or extras cover
  • 18 weeks of parental leave for all new parents
  • Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
  • Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic

Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – vacancy@hcf.com.au to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.



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