Brand Manager, Viva
1 month ago
Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Brand Manager, Viva is accountable for driving business planning and marketing execution for our well loved and global Family Care brand. As the brand custodian, you will strive to achieve sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation, developing marketing plans that result in sales, profit, share and equity gain. This position has end-to-end Brand ownership, with a strong focus on the consumer putting them at the center of everything you do. You will manage the portfolio autonomously while influencing cross-functional partners in a matrix organization that includes Research & Engineering, Supply Chain, Finance, Insights & Analytics, and Sales. This role currently reports to the Senior Brand Manager, and is a highly visible role internally within KCA.
Given the visibility of the role, it presents an excellent platform for a talented brand marketer to come into KCA, make their mark and put themselves onto a pathway to a Senior Brand Manager role and above.
In This Role, You Will
Lead development and execution strategic marketing plans for the brand portfolio
Thoroughly understand all levers of the P&L, be proactive in identifying marketing line-item opportunities
Build strong commercial plans to help the business grow and win with the consumer
Execute development and deployment of consumer-inspired marketing plans across traditional media, digital, retail channels
Ownership of the local creative development and brand execution
Briefing and development of creative strategy (portfolio approach, distinctive assets formation)
Influence senior stakeholders and mobilize cross functional team, generating commitment to achieve project goals
Consistently deliver against marketing objectives, delivering transformational results
Building 2-3 year innovation pipeline and GTM trade engagement plan
About Us
People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.
Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
To succeed in this role, you will need the following qualifications:
Demonstrated marketing experience in brand management
High familiarity with brand development planning, innovation, and creative ideation processes
Experience developing marketing strategy and activation plans to deliver effective personalisation
Aspiration to develop into a Senior Brand Manager role in future
Strong analytical, decision making, influence, and compelling communication skills
Demonstrated capability to make tough, informed decisions quickly to keep performance on track
Entrepreneur can-do attitude, with the ability to find ways to break down growth barriers and navigate and perform in changing circumstances
Demonstrated positive energy to effectively represent brand internally and externally
What’s on offer:
Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA
Kimberly Clark is proudly ranked by Forbes as 'World's Best Employer' 2021, 2022, and 2023
Primary Location
North Sydney Office
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time-
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