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Trade Activation Manager
1 week ago
Description
Throughout 150 years, people have relied on Kimberly-Clark brands to bring comfort and convenience to their daily lives. We are dedicated to enhancing the well-being of over a billion individuals worldwide, offering top-quality products ranging from baby care items to business essentials. Our iconic brands like Kleenex, Huggies, VIVA, U by Kotex, Poise, and Depend play a crucial role in improving the lives of people globally.
In search of a seasoned professional to cover a parental leave, we are looking for a skilled Trade Activation Manager to join our team on a 12-month fixed-term contract. This role presents a remarkable opportunity for the successful candidate to shape and implement strategies that enhance shopper engagement in Supermarkets and Omni Channel touchpoints.
Your responsibilities will include orchestrating strategic thinking and executing best practices in shopper messaging, point-of-sale displays, and shopper marketing programs aimed at boosting brand loyalty and driving in-store sales. Additionally, you will leverage shopper insights to refine internal strategies, leading to more informed decision-making and innovation.
Key Responsibilities
- Collaborate with category, sales, operations, and marketing teams to create shopper platforms aligning with category visions and growth drivers across different channels
- Identify opportunities to influence shopper behavior uniquely based on channels and mediums
- Monitor KC and competitor visibility and impact at all shopper touchpoints to identify competitive advantages or risks
- Develop personalized category/customer solutions to drive growth
- Manage trade spend budgets and ensure timely tracking and reporting
Requirements
- 3-5 years of experience in Shopper Marketing, Commercial, or Brand Management in the CPG/FMCG industry
- Experience in shopper activations and campaigns in Modern Trade and Traditional/Retail markets
- Previous experience in sales or category development is a plus
- Proficiency in managing budgets and monthly processes
What's on offer:
Kimberly-Clark provides a competitive salary package, incentives, and a range of benefits including career development opportunities, health & well-being activities, and volunteering leave.
To Be Considered:
Complete the online application process by clicking the Apply button. Our Talent Acquisition team will review your application and get in touch with further details. Explore our company's website to learn more about our brands and culture.
Kimberly Clark is recognized as an Employer of Choice for Gender Equality by WGEA
Kimberly Clark is acknowledged by Forbes as 'World's Best Employer' for 2021, 2022, and 2023
Primary Location
North Sydney OfficeAdditional Locations
Worker Type
EmployeeWorker Sub-Type
RegularTime Type
Full time-
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