Digital Marketing Coordinator

4 days ago

South Melbourne, Australia PETstock Pty Ltd Full time

Pets and animals bring us together and inspire us to be better people. From our Petstock people in our stores and offices, our Petstock foundation team, our equine specialists and online brands, from Australia to New Zealand, the Petstock Group is our symbol of unity, passion and progress.

The Digital Marketing Coordinator role is a thrilling opportunity for those who thrive on creativity and enjoy crunching the numbers.

In this role you will work across multiple brands under the Petstock umbrella, taking ownership of the digital space. You will be required to develop and implement innovative and effective digital marketing strategies to enhance our brand presence and drive business objectives.

The Opportunity based at our South Melbourne Support Office…

Manage the affiliate marketing program, building and maintaining strong relationships with partners to ensure optimal placements and ROI, keeping the affiliate marketing calendar up to date  Brief and coordinate eDMs, regularly testing content and segments to maximise performance  Develop and manage PetPost’s content calendar, generating themes and ideas for emails and campaigns  Grow and develop email marketing journeys, continually testing and optimising to drive performance and increase customer retention  Manage audience targeting, campaign proofing, testing and launching within Klaviyo  Work with social agencies to create engaging copy and content for social media channels Coordinate quarterly photoshoots with the agency to ensure appropriate content is generated for required marketing channels and website  Monitor and work with agencies to optimise digital marketing channels, including always-on program and campaign performance to ensure business objectives and KPIs are achieved  Analyse the performance of campaigns across all channels and share learnings and actionable insights

If you have the below experience, we would love to hear from you

1+ years’ experience in marketing  Proficiency in Google Ads, Facebook Ads Manager, Google Analytics and Klaviyo  Experience in managing agency partners Excellent communication skills, with the ability to effectively collaborate with internal teams and external partners. Ability to critically review marketing activities and provide insights & a roadmap to improve outcome Detail-oriented, organised, and able to manage multiple projects simultaneously Strong analytical skills and the ability to interpret data to drive strategic decision-making. Strong attention to detail & excellent written and verbal communication skills Driven to succeed and continually striving for success Solutions focused

If this is the opportunity you’ve been looking for and you love Pets as much as we do, we would love to hear from you

Follow us on LinkedIn to keep up to date on life across our various brands -

In our effort to support People, Pets & Planet, we’re proud of the work our Foundation undertakes -

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