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Brand Manager
2 weeks ago
The Alternative Dairy Company seeks a Brand Manager to drive growth and assist in brand awareness and engagement campaigns.
About Sanitarium:
At Sanitarium Health Food Company, we are a passionate group of people who believe in the potential of every Kiwi to live well. The potential to be healthy – physically and mentally. The potential to be happy. And we believe this starts with simple, good nutrition because what you feed your body and your mind; changes the way you feel. That is why everything we do – from the foods we create to our role in the community and how we care for our staff – is guided by this philosophy.
About the Role:
Based at our Head Office in Royal Oak, Auckland, this role reports to the Senior Brand Manager in our trans-Tasman brand team working for The Alternative Dairy Company which offers a range of plant-based barista milks designed and crafted exclusively for the café channel. As an integral part of the trans-Tasman brand team, you will contribute to formulating a unified brand strategy and the execution of domestic campaigns and tactics to achieve profitable growth.
As an integral part of our team, your key responsibilities will include the following:
Design & delivery of standardised Point of Sale & key digital assets for the brand Oversight, planning and approval of digital activity, including websites and social media. Liaison with local distributor partners and marketing agencies in key markets for local programs, including sampling and retailer initiatives. Support for design & delivery of key trade shows & selling materials (new product presenters etc.) Sourcing & design of key GWP items Management and execution of NZ specific packaging projects Sales and Share Achievement – actual product value/share vs target/plan. Brand – create, innovate, execute, influence. Promotion Performance – effectiveness vs expectation Project Management – delivered on time, in budget and objectives met. Research projects to support marketing campaigns and strategy. Trans-Tasman travel may be required.To be successful in this role, you will need to have the following skills and knowledge:
A University degree with a major in Marketing FMCG marketing experience, ideally within the Foodservice channel Exposure to a variety of marketing techniques Experience in media and promotional campaign implementation and management would be an advantage All applicants must have the legal right to work in New Zealand.-
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