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Copywriter Lead
4 months ago
The Copywriter Lead oversees and creates compelling content for eCommerce sites, aligning with brand voice and marketing goals. You will lead and mentor a copywriting team, delivering high-quality content that drives engagement and sales. This role also involves managing performance metrics, setting team goals, and communicating results to key stakeholders
What you will be doing
Content Strategy Contribution and Execution: Develop content ideas that are in line with overall content strategy and business objectives. Creating various materials aligned with brand voice and SEO. Team Leadership: Lead and mentor copywriters, setting goals, managing workloads, and fostering a creative work environment. Content Quality Assurance: Ensure exceptional content quality, consistency, and adherence to brand guidelines. Collaboration : Partner with cross-functional teams to create integrated campaigns and optimize content performance. Creative Innovation: Generate innovative content ideas, staying updated on industry trends. Performance Analysis: Track content performance, keyword rankings, provide insights, and set KPIs to measure successAbout You
You must have prior experience with Blog content writing and possess strong SEO skills including keyword research, keyword tracking and reporting.
Proven Leadership and Expertise: Demonstrated success as a copywriting leader with a strong portfolio showcasing exceptional writing and editing skills. Strategic Content Mastery: Deep understanding of brand identity, content strategy development, and the ability to drive engagement and conversions. Analytical and Data-Driven: Proven ability to analyse performance metrics, extract insights, and make data-informed decisions to optimize content. Team Management and Collaboration: Experience leading and mentoring copywriting teams while fostering a collaborative and high-performing work environment. Digital Proficiency: Strong knowledge of content management systems, SEO, analytics tools like Google Analytics, and digital marketing best practices. Results-Oriented and Resilient : Demonstrated ability to meet tight deadlines, manage multiple projects, and thrive in a fast-paced, dynamic environment.What’s in it for you?
We pride ourself on providing our team members incredible career- growth and opportunities as part of the Spotlight Group team, we can offer you:
Exposure to key senior stakeholders and opportunities across one of Australia’s largest Private Businesses with continuing growth Career progression, personal development, and mentoring A culture that rewards initiative and creativity Benefits – Discounts across all brands, EAP, Gym Membership Discounts and moreWho We Are
Spotlight Group Holdings (SGH) is a privately held $3bn+ Australian parent company which controls, operates and invests in a diverse set of businesses and assets.
SGH is one of Australia's largest privately-owned and operated family business, comprising of the Spotlight Retail Group, the Spotlight Property Group, Spotlight Group Investments, Spotlight Direct Investments and the Spotlight Charitable Foundation.
Comprising of the long term existing iconic brands in Spotlight , Anaconda and Mountain Designs, together with the exciting addition of Harris Scarfe , SRG is acknowledged as the market leaders within the Australian retail Space.