Social Media Lead

3 days ago

Sydney, Australia abc Full time

About the Role

 

If you are a social media expert who is ready to find that next role that particularly focuses on the strategy side, keep reading. The Social Media Strategy Team is looking for our next Social Media Lead, whose role in a nutshell is focused on supporting the development and implementation of a comprehensive ABC wide social media strategy.

Week to week, at a top level this could look like: 

Planning, implementing and evaluating new social media projects, channels, and content formats to drive increased awareness and engagement with ABC content across both current and emerging social media platforms  Driving a standard measurement and reporting framework for social media, including creating regular social media performance reports and case studies.  Developing and maintaining strategic relationships with internal and external stakeholders, including the Social Leadership team and key platform partners and vendors, to enable the effective implementation of the pan-ABC social media strategy.  Championing and supporting our enterprise social media tools and processes, ensuring ABC teams are up to date and fully leveraging capabilities.  Leading, mentoring, coaching and developing staff to enhance output and improve skills, including liaising with relevant ABC content areas to ensure effective social media output and regularly communicating with ABC staff regarding social media best practice and platform/product updates. 

About You  

What key skills and experience you’ll bring to this role: 

Accomplished Social Media Leader: You are a highly experienced social media leader who has an excellent understanding of social media and emerging trends and has outstanding leadership skills and experience in influencing teams.  A+ Strategy Development + Execution: Demonstrated ability to think strategically to identify opportunity areas in social media for the ABC, and execute plans to capitalise on those opportunities, in collaboration with counterparts from across the ABC.  Demonstrated Capability in Social Media at Scale: Significant experience developing and implementing social media content and engagement strategies, particularly in a large-scale organisations  Data + Measurement Expertise: Outstanding ability to use analytics to hone the approach to content creation on social media platforms to continually improve performance. 

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