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Brand Specialist

2 months ago

Sydney, Australia Tyro Payments Limited Full time

Why work for Tyro

We're not just like every other bank. Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.

Tyros are a highly collaborative mix of people. You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales and other functions within the business. Our strong team of 600+ Tyros, just like our customers, are the lifeblood of our business. We go to great lengths to ensure a positive and enjoyable employee experience for all. Everyone is committed to delivering great outcomes for our customers, and you will have the chance to change the face of payments and commerce for Australian businesses.

About the role:

At Tyro, our Brand team's mission is to establish Tyro as the go-to partner for payments and banking among Australian business owners. As a Brand and Communications Specialist, you will play a key role in supporting our brand’s growth and visibility across multiple channels. You'll be involved in a variety of activities, from traditional and digital marketing campaigns to creating compelling brand content and managing our social media presence.

In this role, you'll have the opportunity to work on diverse projects that span internal and external communications, engaging with direct customers, shareholders, partners, and retail audiences.

What you'll do:

Brand Strategy and Planning: Develop and implement comprehensive brand strategies, identify gaps and opportunities, and propose actionable tactics. You'll also measure and report on the effectiveness of these strategies to ensure continuous improvement.

Campaign Development: Plan and execute brand and social media campaigns that highlight Tyro's unique value proposition. Collaborate with creative, media, and production agencies, or use in-house resources to produce compelling brand narratives.

Content Creation: Develop engaging social media content and maintain content calendarsEnsure that all content reinforces Tyro's brand and gives businesses compelling reasons to choose us.

Data-Driven Insights: Use your media and data analysis skills to evaluate multichannel campaigns. Turn brand metrics into actionable insights to guide strategic decision-making.

Creative Collaboration: Work closely with our internal Creative Studio or external agencies to produce distinctive brand assets, including thought leadership content, PR materials, photography, videos, and whitepapers.

Social Media Oversight: Manage Tyro’s social media presence across all major platforms, curating and creating content that enhances our brand visibility and engagement.

Team Support: Act as a brand ambassador and support the team by assisting with award submissions, managing internal software tools, and co-managing the brand budget, ensuring accurate and timely invoicing.

What you'll bring:

  • Previous commercial experience in advertising, branding, media planning, or public relations.

  • Ability to work effectively with experts, including cross-functional teams and agency partners.

  • Passion for creating impactful and memorable campaigns.

  • Strong presentation skills with the ability to distill research and data into compelling narratives.

  • Experience in advertising agencies, financial services, or the tech industry is highly valued.

Perks and Benefits

We’ve worked hard to create an environment that’s big on diversity, inclusion, and flexibility, and one that suits the changing needs ofour people across Australia. Here are just some of the things Tyros tell us they love about working here: 

  • A hybrid working policy that truly enables you to live your best life

  • Learning and career development opportunities

  • 16 weeks paid primary carers leave

  • 12 weeks paid secondary carers leave

  • Annual team-based volunteer day

  • We're a social bunch, we love a weekly team social event, snacks, a selection of craft beer, wine and non-alcoholic beverages, ping pong and video games

  • Taco Tuesdays

  • Mental health and wellness initiatives

  • Personal finance initiatives