Demand and Awareness Manager, Pacific

7 months ago

Sydney, Australia AVEVA Full time

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you Find out more at

External Job Title:  Demand and Awareness Manager, Pacific

Reports to: Director, Pacific Marketing

Region & Area: Asia Pacific, Pacific

Job Purpose

Responsible for executing the organization’s communication strategy at the market-level to optimise demand, growth and awareness. In terms of new logos, you will play a crucial role in AVEVA's Regional Marketing team, orchestrating, supporting, and optimizing new logo acquisition campaigns across the market through direct sales and partner channels. You will be focused on executing integrated marketing campaigns aligned with strategic growth priorities, ensuring effective segmentation, and targeting to attract new customers. This role also supports the market as the communication advisor and strategist working directly with the APAC PR, Global analyst relations, social, and corporate brand strategy functions on increasing AVEVA’s profile and impact in the Pacific market.

Principal Accountabilities

Develop and execute local market communications strategy in coordination with the global brand and communications strategy

Oversee communications measurement for the local market, including share of voice against the competition and total reach

Support localization and execution of local public relations, analyst relations for the market

Work with social operations to develop local social media strategy and ensure governance.

Coordinate with brand marketing to execute local brand advertising programs

Localize and promote content created from the global team for use in local campaigns.

Work with the marketing and sales team to help build more local use cases and success stories for regional and global usage.

Localize and implement new logo acquisition programs across the market in collaboration with the global demand execution team, aligned to the market priorities and new business growth targets

Lead the execution process of integrated marketing campaigns, from localization to building out our prospect database, targeting, content syndication, association and industry partnerships, email campaign execution, paid and organic digital activation and local webinars.

Ensure campaign implementation adheres to organizational guidelines and best practices. 

Work closely with our partner marketing team and Pacific channel partners to help us grow in new accounts, new industries and own the activation of campaign execution for partners in the Pacific region (outside of MDF funding).

Work closely with lead development representatives to drive top of the funnel pipeline contribution for the Pacific region.

Compile regular reports on web and campaign performance and work to optimize effectiveness to improve return on investments. 

Support and coordinate onsite events to help attract and grow new logos (including owned events, joint events and 3rd party events).

Manage procurement as needed for relevant marketing activities.

Important Working Relationships

Regional and market-level sales teams 

Regional and market-level marketing teams

Brand marketing and communications

Performance marketing and content

Enterprise and regional marketing

External stakeholders

Knowledge, Skills & Experience Required

Digital-native, skilled in campaign planning, activation, and optimization. 

Experience in marketing, PR, demand generation, social media, and communications.

Highly adaptable and capable of critical thinking. 

Ability to work under tight deadlines with strong attention to detail. 

Strong analytical and organizational skills. 

Excellent written and verbal communication skills. 

Ability to work effectively and collaborate in a team environment. 

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