Account Manager

2 months ago

Chippendale, Australia Michael Page Full time
About Our Client

The company is a renowned PR and Communications agency based in Sydney, known for its innovative and tailored approach to public relations and brand communications. The agency prides itself on delivering impactful and measurable results through strategic campaigns that resonate with target audiences. With a strong focus on creativity, collaboration, and client success, The company has established itself as a leader in the industry, working with a diverse range of clients across various sectors.

Job Description

Key Responsibilities:

Client Management:

o Serve as the primary point of contact for assigned clients, ensuring their needs and expectations are met.

o Build and maintain strong, long-term client relationships.

o Develop a deep understanding of clients' businesses, industries, and competitive landscapes.

Campaign Development & Execution:

o Create and implement strategic PR and communications plans that align with clients' objectives.

o Coordinate and oversee the execution of PR campaigns, including media outreach, content creation, event planning, and social media management.

o Monitor campaign performance, analyse results, and provide regular reports to clients.

Media Relations:

o Cultivate and maintain relationships with key media contacts across various platforms.

o Secure media coverage in top-tier outlets to enhance clients' brand visibility and reputation.

o Draft and distribute press releases, media pitches, and other PR materials.

Content Creation:

o Develop compelling content, including press releases, articles, blog posts, social media updates, and more.

o Ensure all content is aligned with clients' brand voice and messaging.

Team Collaboration:

o Work closely with internal teams, including creative, digital, and research departments, to deliver integrated communication solutions.

o Mentor and support junior team members, providing guidance and feedback.

Client Reporting:

o Prepare and present comprehensive reports on campaign progress and results.

o Conduct regular review meetings with clients to assess campaign effectiveness and adjust strategies as needed.

The Successful Applicant

The successful candidate will possess:

Bachelor's degree in Public Relations, Communications, Marketing, or a related field.

* 3-5 years of experience in a PR or communications role, preferably within an agency setting.

* Proven track record of successfully managing client accounts and delivering impactful PR campaigns.

* Strong understanding of media relations and the ability to secure top-tier media coverage.

* Excellent written and verbal communication skills.

* Ability to think strategically and creatively.

* Strong organisational and project management skills.

* Proficiency in PR tools and software.

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