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Digital Marketing Specialist

2 months ago

Eastern Suburbs, Australia The Recruitment Alternative Full time
  • Proudly 100% Australian Owned & Operated Company
  • Recognized and reputable brands in the baby industry
  • Diverse and varied role – No 2 days are the same

About the Role:

Our client is on the lookout for a creative and experienced Digital Marketing Specialist with a hands-on approach and a positive, can-do attitude. If you thrive in a supportive and collaborative environment and ready to make a real impact, this role is for you Take ownership of the digital space and make it your own.
Reporting directly to the Marketing Manager, you will manage a portfolio of nine diverse brands. You’ll be responsible for maintaining and enhancing all e-commerce sites, including content management and SEO optimization. You will execute impactful eDM campaigns, assist with marketing promotions, and create engaging content across all digital channels. You will also demonstrate your expertise in developing and executing strategic campaigns in both B2B and B2C markets, with a focus on below-the-line marketing.
This is a fantastic opportunity for a driven individual looking to advance their digital marketing career and play a key role in a close-knit, dynamic team.

What’s great about this role:

  • Vibrant and innovative team – supportive culture
  • A portfolio of recognised and reputable brands in the baby industry
  • Professional growth and development
  • Cares for staff – birthday celebrations, team lunches, morning teas.

Duties:

  • Coordinate marketing and advertising campaigns across all channels.
  • Implement digital marketing tasks, including eDM (Klaviyo), website updates, e-commerce (Shopify), and paid channels (Google Ads, Meta, Amazon).
  • Manage and optimize digital performance across customer touchpoints, ensuring consistent brand communication.
  • Develop content and execute innovative social media and email campaigns for B2B and B2C audiences.
  • Measure, report, and analyze digital marketing initiatives to meet commercial objectives and inform future KPIs.
  • Collaborate with internal teams and external partners to drive marketing initiatives, including events and asset development.

Skills and Experience:

  • Qualification in Marketing or related discipline with a minimum 3 years’ experience in a similar position
  • Experience working in wholesale distribution or a personal interest in the baby goods industry (also high regarded)
  • Strong digital strategy development, data analysis, web analytics and SEO skills.
  • Experience in Shopify, Klaviyo, email automation workflows, Campaign Monitor and Amazon campaign (highly regarded)
  • Research skills for trend analysis and creative inspiration
  • Excellent communication skills
  • High attention to detail with the ability to prioritise and multi-task
  • Professional work ethic with an ability to work as an integral member of a team and autonomously.

 
How to apply
All applications are to be submitted online – click APPLY.  We will be reviewing applications as they are received so apply today  Please note only candidates that meet our client’s selection criteria will be contacted.
  
  
Job ID:
KM13059