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Lifecycle Marketing Manager

3 months ago

Sydney, Australia Big Red Group Full time

Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. 

Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses. 

With a purpose to ‘shift the way people experience life', Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff' at every opportunity. Together with our experience operators,  
we are on track to deliver an experience every second by 2030.  
We are The Experience Network. 

The Role 

We have an exciting opportunity for a Lifecycle Marketing Manager to join our Digital Experience team. Working in the CX division, you will be responsible for planning and executing an end-to-end subscriber acquisition and lifecycle program, customer reviews and onsite personalisation to deliver customer and business value for our Experience Oz brand. You will work alongside a team of 3 CX professionals, passionate about engaging and adding value to our customers experience with us. 

Core Activities 

Lifecycle Marketing  

  • Build a CX map and optimisation plan for transactional and lifecycle communications including Onboarding, Engagement, Cross Sell, Purchase and Reviews. Delivery of these experiences through end-to-end project management, including ideation, creative briefing, CX mapping and data and journey briefing. 
  • Collaborate with Brand and Paid Performance teams to build a weekly newsletter and Hallmark campaign calendar. Optimising the performance of these communications and quality of content and creative. Build emails and simple journeys in SFMC.  
  • Individually accountable to manage the strategy and roadmap of lifecycle marketing activity for Experience Oz, crafting audience journeys/campaigns that help grow our audiences and deliver customer and commercial outcomes.  
  • Regular campaign reporting and developing insights to plan optimisations.  

Onsite audience personalisation  

  • Together with Product and Head of Digital Experience build out a backlog and deliver the existing backlog of personalisation use cases. Delivery of these use cases through end-to-end project management, including ideation, creative briefing, CX mapping, stakeholder approvals and briefing the data and journey briefing.  

Subscriber acquisition  

  • Collaborate with the Brand and Paid Performance teams to deliver an always-on monthly subscriber acquisition program.  
  • Manage the subscriber acquisition budget.

Essential Skills 

  • 5+ years experience in a Digital Product, Lifecycle Marketing or Digital Experience role or similar   
  • Experience executing within Salesforce Marketing Cloud essential  
  • Impeccable attention to detail   
  • Strong stakeholder management and communication skills – will represent Digital Experience in marketing WIPs for Experience Oz 

Why work for us?  

Our dedication is to provide a workplace you choose to return every day.   

Community - ESG commitment, paid community days, Fast Company 'Brands that matter', weekly Community Lunch in our offices, Volunteering   

Connection  - organised experiences, quarterly roadshows, offsites, social & sports events  

Investing in you - 30 days work anywhere, Leadership Development, Talent Academy's, Mentors, Paid Parental Leave, Wellness support  

Your Workplace - Hybrid flexible, Sydney & GC offices, 2022 AFR Best Place to Work, 2021 Australian Employer of choice, Top 20% most engaged workplaces in Australia