Senior Marketing Manager

4 days ago

Melbourne, Victoria, Australia Coles Full time

We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.

About the team

As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it's connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

About the role

We're building a best-in-class in-house performance marketing function. This is a career-defining opportunity to shape the future of digital media strategy for Coles Supermarkets.

As Senior Marketing Manager – Performance, you'll be responsible for leading performance marketing across programmatic, search, and social channels, ensuring our campaigns are data-driven, high-performing, and aligned with Coles' customer and business objectives. You'll manage a team of five and play a key role in shaping our technology, processes, and strategic approach.

What You'll Do

Reporting to the Senior Marketing Manager - Performance you'll:

  1. Drive the performance of our digital media strategy across programmatic, search, and social.
  2. Oversee quality output and campaign execution, ensuring best practices in account structures and optimisation.
  3. Review media manager reports, providing insights and strategic direction.
  4. Communicate quarterly and annual progress to senior management and external stakeholders.
  5. Foster collaboration and mentorship within the team, ensuring performance excellence.
  6. Stay ahead of industry trends, implementing new strategies and technologies.
  7. Develop and implement training programs to upskill the team.
About you and your skills

This is a high-impact leadership role, perfect for someone who thrives on innovation, change, and technical excellence. Coming from an agency or in-house, you're a Senior Marketing Manager Performance, a Performance Director, Head of Performance, or Performance MD.

Importantly you demonstrate extensive experience in digital advertising platforms including SA360, DV360/TTD, CM360, Google Ads, Bing Ads, Apple Search Ads, and Meta (Facebook and Instagram).

You'll also have:
  • Knowledge of affiliate marketing programs like Stockard and Shopfully and cashback platforms such as ShopBack.
  • Strong analytical skills, with the ability to generate reports and insights using digital platforms.
  • Proven experience in creating and executing digital media strategies that drive ROI.
  • A track record of leading and mentoring teams, fostering collaboration and high performance.
  • Excellent communication skills, with the ability to influence senior stakeholders.
  • Budget management expertise and strong strategic thinking skills.
  • A deep understanding of retail and trade marketing, with experience driving customer-focused performance strategies.
What's in it for you?
  • Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
  • Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
  • Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
  • Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform 'mythanks'. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
  • Opportunities for learning and development: No matter where you start within our diverse business, you'll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
  • Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
  • Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.
About the recruitment process

We're continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We're happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the 'Our Recruitment Process' section of our careers site or email

Job ID: 150384

Employment Type: Full time

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