Head of Marketing

2 weeks ago

Bayside, New York, Australia Lowe Living Full time

Direct message the job poster from Lowe Living

Director of Client Services & Marketing at Lowe Living
  • A full-time opportunity for an award-winning and market-leading Developer and Builder located in Sandringham to play a pivotal role within the marketing department.
  • A long-term career opportunity for a driven individual who thrives when undertaking challenges in a supportive collaborative team environment to deliver the right outcomes for the team and business.
  • This person will be results-oriented, a strategic thinker who can balance creativity with data-driven decision-making to drive measurable marketing outcomes that support Lowe Living's mission and vision.

Business Overview

Lowe Living is one of Melbourne's industry-leading specialists in medium-density residential and commercial developments. We are proud to be setting a new standard of luxury, working closely with our clients and partners to raise the bar for the end-to-end development and construction of boutique medium-density living in Melbourne's most aspirational suburbs.

Leveraging our unrivalled expertise and unreserved passion, Lowe Living transforms sought-after sites in lifestyle-focused locations into revered residential and commercial spaces. We've built a reputation for delivering an elevated way of life in some of our city's most desirable locations and as a result, our architectural legacy extends to all four corners of our vibrant city with the delivery of our exceptional apartments, townhomes and commercial spaces.

Client-focused from day one, we strive to deliver remarkable outcomes in line with our reputation as a market leader in luxury residential development. With a client-first approach, we join our partners on a collaborative journey underpinned by integrity and respect to craft iconic spaces of timeless quality for our discerning clients.

Lowe Living currently has an exciting development and construction pipeline, including sites in Brighton, St Kilda West, South Melbourne, Armadale, Hampton, Parkdale and Sandringham. Our completed projects portfolio includes an array of award-winning projects in Armadale, Aspendale, Black Rock, Parkdale and Brighton, with multiple industry awards and nominations.

What we offer you

Become a part of Lowe Living's highly skilled team that fosters longevity of employment by prioritising trust and respect. A strong foundation that will provide the right person with a platform to develop their career, grow with the business, and be rewarded for upholding the business's high calibre of work.

What you offer us

As the Head of Marketing at Lowe Living you will be responsible for developing and executing comprehensive marketing strategies that elevate the company's brand presence, drive customer engagement across all stages of the property development process and ensure the department is achieving revenue targets. This senior leadership position demands a seasoned marketer with extensive experience in marketing agency management, ideally with a focus on property or real estate, and a proven ability to lead and inspire a team.

Responsibilities include, and are not limited to:

  • Lead the creation and implementation of a comprehensive marketing strategy for Lowe Living corporate, and Lowe Living projects, ensuring alignment with the overall business objectives, vision, and sales targets.
  • Collaborate with the Head of Sales and other departments to develop integrated marketing campaigns that generate high-quality leads and enhance customer engagement.
  • Identify opportunities for growth in digital marketing, traditional advertising, content marketing, and social media, ensuring Lowe Living maintains a competitive edge in the market.
  • Ensure Lowe Living's brand remains strong, consistent, and relevant across all marketing channels, including print, digital, and experiential marketing.
  • Oversee the management of Lowe Living's online presence, ensuring that the website and digital platforms are optimised, up-to-date, and user-friendly.
  • Lead and mentor the marketing team, fostering a collaborative, high-performance culture focused on creativity, innovation, and achieving results.
  • Encourage a culture of cross-departmental collaboration to ensure marketing strategies are aligned with sales objectives, business growth targets, and project goals.
  • Regularly review and analyse marketing data, such as lead generation, campaign performance, and customer engagement, to assess the effectiveness of marketing initiatives.
  • Prepare and present regular marketing reporting to the senior leadership team, highlighting key metrics, successes, challenges, and opportunities for growth.
  • Manage relationships with external vendors, agencies or consultants to achieve project and corporate goals.
  • Develop and manage multiple marketing budgets with a focus on driving revenue for Lowe Living's development projects, ensuring alignment with sales goals and project targets.
  • Effectively manage the allocation of marketing resources, both internal and external, to achieve maximum impact for project sales goals while also contributing to corporate revenue generation.

Qualifications & Experience:

  • Minimum of 8-10 years' experience in marketing, with at least 5 years in a leadership role as a Head of Marketing or Senior Marketing Manager, ideally with a background in marketing agencies and/or experience in property development.
  • Formal qualifications in marketing, communications, or a related field are highly desirable.
  • A deep understanding of digital marketing, branding, and lead generation, with the ability to adapt strategies to suit the property development market.
  • Strong track record in developing and executing marketing strategies that deliver measurable results.
  • Expertise in digital marketing, content creation, SEO/SEM, social media, and email marketing.
  • A creative and strategic thinker, with the ability to innovate and stay ahead of trends in the property marketing space.
  • Excellent leadership and team management skills with the ability to inspire, mentor, and develop talent.
  • Strong analytical skills, with the ability to interpret data and turn insights into actionable strategies.
  • Outstanding communication skills, both written and verbal, with the ability to clearly articulate marketing strategies and results to senior leadership.
  • Experience in managing budgets, resources, and external vendors.
  • Strong interpersonal and relationship-building skills.
  • Highly results-oriented with a focus on continuous improvement and delivering high-impact outcomes.
  • Adaptable, resilient, and able to thrive in a fast-paced, dynamic environment.
  • Passionate about leading a team to success and achieving business growth.
  • Strong ethical standards and integrity

Please submit your cover letter and resume to

Seniority level
  • Executive
Employment type
  • Full-time
Job function
  • Marketing and Sales
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