Social Media Specialist

We're REA
With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step – whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
The Social Media Specialist role forms part of the Consumer Marketing team, who are focused on driving marketing outcomes for the realestate.com.au, realcommercial.com.au, Mortgage Choice, Flatmates and Property.com.au brands.
The Consumer Marketing team sits within the Audience & Marketing function, which forms part of the larger Product & Audience group led by Melina Cruickshank.
What the role is all about
Reporting to the Social Media Marketing Manager, the Social Media Specialist will be responsible for the always-on management, content creation and reporting and analytics for realestate.com.au and realcommercial.com.au social media channels, delivering against brand and business objectives.
This role will also support the effective delivery of paid amplification Social Media activity and work with the Content Team to deliver insights to drive our video content strategy and production.
The responsibilities of the role include:
Create and manage production of content that's fit for platform and aligns with our brand's voice and business goals.
Use social media tools like Sprout Social to schedule and publish content on our social media channels.
Assist in developing and implementing our social media strategy across TikTok, Facebook, Instagram, YouTube, X and emerging channels.
Lead the community management of our social media channels. Monitor our comments and look for opportunities to engage with our community and foster positive brand interactions.
Analyse and report on performance metrics to evaluate the effectiveness of content and campaigns and provide insights and recommendations for improvement.
Support the rollout of a successful News & Insights paid social strategy to refer visits torealestate.com.aufrom social & native content.
Run and optimise paid amplification campaigns on Meta and TikTok to increase reach and video engagement.
Stay up to date with the latest social media best practices, trends, and technologies to enhance our online presence.
Collaborate with marketing, design, and other departments to maintain a cohesive brand message and support major brand campaigns.
Continually test and learn to improve effectiveness across campaigns.
Who we're looking for
A degree in Marketing, Communications, or a related field, or equivalent work experience.
2+ years of experience manage social media for brands, with strong content creation skills
Substantial understanding of social media platforms (TikTok, Instagram, Facebook, YouTube) and content creation tools.
Strong written and verbal communication skills with a knack for storytelling.
Creative mindset with an eye for detail and design.
Basic ability to use content creation and digital asset design tools such as Figma.
Ability to work independently as well as part of a team in a fast-paced environment.
Proficiency in using social media management tools such as Sprout Social, Hootsuite, or Brandwatch is a plus.
A passion for staying ahead of digital trends and eager to learn and grow in the field of social media marketing.
Ability to use data and insights to inform creative content direction.
Ability to work in a fast-paced environment, with multiple and changing priorities while maintaining strong attention to detail.
The REA experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow.
A hybrid and flexible approach to working
Flexible leave options including, birthday leave and purchase additional leave
Flexible parental leave offering for primary and secondary carers
Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
Hackdays so you can bring your big ideas to life
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
Like a lot of companies, we have perps out there who like to 'phish' and have had a few recent instances of people pretending to be from REA and making offers of employment, on the condition that they transfer money for security checks.
Our Marketing teams partner with the business to build personalised, lifelong relationships with our consumers and customers.
Our corporate headquarters in Melbourne is a bright open space, open to possibilities.
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