Trade Activation Manager

Overview
We are hiring for two separate Trade Activation Manager roles to join our marketing team, both based at our Docklands office:
Trade Activation Manager - Corporate Grocery
Trade Activation Manager - Independent Grocery
Each role is individually responsible for executing below-the-line (BTL) marketing strategies within their assigned channel. You'll be the key activation lead for either our Corporate Grocery portfolio (e.g. Coles, Woolworths) or our Independents network (e.g. Metcash, Foodland, Drakes). You'll work closely with brand teams, sales, agencies and retail media partners to activate trade plans that connect our brands with customers and drive shopper conversion.
Responsibilities
Develop and deliver channel-specific trade marketing campaigns
Manage creative agencies and execution partners
Partner with sales to deliver best-in-class activation
Coordinate with Coles 360, Cartology or Metcash as relevant
Track ROI and deliver post-activity reviews and reporting
Collaborate across marketing, category and commercial teams
Grocery role includes Citrus Ad; Independents role includes trade expos and AFL activations
Each role manages its own budget and campaign calendar
About You
Tertiary qualifications in marketing, business or similar
Demonstrated experience in trade, brand, or customer marketing
Strong stakeholder management and communication skills
Familiarity with Coles 360, Cartology or Citrus Ad (for Grocery)
Experience with independents or sponsorship activation (for Independents)
Strong attention to detail, planning and time management
A drive to execute great brand experiences at the shelf or in-store
Minimum of 2-3 years of relevant experience
Applications
To apply for this opportunity, please submit your resume and cover letter by clicking on the 'Apply' button.
At DON and George Weston Foods, we are an equal opportunity employer. We embrace inclusion and diversity and celebrate what makes us unique. We are committed to the principles of equal employment opportunity and the provision of a safe and healthy work environment. We can support accessibility needs in our recruitment process; please email with your requirements.
Applicants for this position may be required to undertake pre-employment screening tests including a pre-employment medical, drug and alcohol tests, and a security/background check, which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants.
Please note only shortlisted candidates will be contacted.
About Us
GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. GWF's product range includes leading brands of breads, baked goods, smallgoods, flour, milled products, and animal feed. GWF's business units include Tip Top, DON, MAURI, and Jasol. DON's heritage goes back to the late 1800s and we produce ham, bacon, salami, smallgoods, and fresh pork. We take pride in our skills, techniques, and brands, which have evolved over more than a century; we've grown from a small family business to become one of Australia's largest food manufacturers, now part of the GWF group.
DON is a leading Australian employer with offices and facilities across the country. We provide a safe and supportive environment where everyone can achieve their full potential.
Employment details
Seniority level: Associate
Employment type: Full-time
Job function: Marketing
Industries: Manufacturing
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