Pr & Influencer Account Director (6-Month Contract)

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Sydney, New South Wales Advertising Industry CareersPosted todayJob DescriptionMamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls.
We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.About the roleThe Social Media Growth Lead will oversee and implement our social media strategy across various platforms.
Your expertise in digital publishing and news sense will be crucial in driving engagement, expanding our audience reach, and enhancing brand awareness.
This role is based in Sydney and reports to the Head of Audience Growth.Here's some of the stuff you can expect to be doing if you join us:Develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth.Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.Regularly monitor performance and adjust strategy for all Mamamia brand, show, and sub-brand channels.Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.Provide guidance, training, and support to team members on social media best practices and platform updates.Now, a bit about youYou have a minimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.You possess a strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.You have experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.You can think strategically and develop innovative social media strategies aligned with business goals and audience interests.You're a team player who communicates effectively and gives and receives feedback with honesty and respect.You can prioritise the needs and perspectives of our audience and commercial partners in decision-making.You demonstrate adaptability and can solve problems creatively in a fast-paced environment.Life at MamamiaWe're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month.
We have a startup spirit within a scaled-up business structure.The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do.
While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.As well as being a meaningful and dynamic place to work, Mamamia offers:Flexible working conditions (Hybrid working model)A day off to celebrate your birthdayAdditional leave for years of service, plus annual rewards to celebrate your work anniversariesPaid parental leaveEnjoy paid volunteer leave to support RizeUp, our charity partner.The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourselfAccess to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment neededMamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status.
We strongly encourage Aboriginal and Torres Strait Islander people to apply.
If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out toAccount Director - Remote OK2000 Sydney, New South Wales REBORN Group Pty LtdPosted 26 days agoJob DescriptionPermanentThis is a remote position.This is a remote position.ABOUT THE ROLE: REBORN is an independent Creative and Media agency delivering campaigns with cultural impact and commercial performance.
We partner with leading brands in FMCG, travel and wellness to create ideas that move fast and scale smart.
To help with new client wins, REBORN is looking for an Account Director to join our team.
This role would suit someone who likes being part of a nimble, fast-paced, independent agency team and enjoys the flexibility of working from home and having the option to go into our Sydney office in North Sydney.
The role on offer is full time, but we are open to flexible working hours and accelerated weeks.
You are a commercially driven account lead who turns performance data into decisive action.
You shape end-to-end digital programmes that grow revenue and brand equity, blending media, creative, and technology to deliver measurable impact for clients.
You know how to maintain effective, compelling client relationships.
Digitally minded & marketing-savvy with exceptional verbal and written communication skills, our Account Director has a sound understanding of digital campaigns, social media and digital marketing and enjoys working collaboratively, as well as autonomously, to develop and execute successful digital strategies and campaigns.
Working closely with our Group Account Director, our Account Director derives professional satisfaction from delivering results, nurturing strong client relationships, and problem solving.
WHAT YOU'LL DO Develop strong relationships with senior client stakeholders while keeping a presence with day-to-day client teams Understand the client's business and stay abreast of industry trends, and seek ways to add value to drive the business in terms of creativity, market share and brand recognition Lead integrated creative campaigns and work closely with the internal Strategy, Project Management & Creative teams to develop exceptional results-oriented work Experience with Facebook, Instagram, Google, TikTok and Pinterest.
Sell strategic and creative concepts to your clients, driving new initiatives and promoting the agency's values Stay up to date with digital technology trends and monitor tools and best practices for campaign effectiveness If you are passionate about digital, foster a growth mindset, and seek to add value at every opportunity, then we can't wait to hear from you
Requirements 5+ years managing digital accounts in an agency environment, including performance marketing ownership Proven track record of hitting ROAS, CPA, or revenue targets through holistic channel management Deep expertise in Facebook, Instagram, Google Ads, and at least one of TikTok, Pinterest, LinkedIn, or retail media networks Comfortable briefing and interpreting GA4, Data Studio, and platform analytics dashboards, turning signals into strategy Strong understanding of creative optimisation variables, offer strategy, and full-funnel attribution models Confident communicator with senior executives and technical teams alike Methodical organiser able to juggle multiple workstreams without sacrificing detail Keeps a finger on the pulse of platform updates, privacy shifts, AI and automation tools Able to work remotely while maintaining visibility and momentum BenefitsHybrid flexibility : Work from anywhere with in-person collaboration as neededFlexible structure : Open to full time, part time or non-standard formatsTech and workspace stipend : One-off allowance to upgrade your remote setupBirthday leave and volunteer days : Paid time off to rest and give backLearning support : Access to upskilling tools and training programsDiverse projects : From retainers to brand campaigns, no two weeks are the sameSenior team culture : Collaborate with experienced specialists who value craft and careCompetitive salary : Based on experience and impactABOUT REBORNFor over 17 years, REBORN has delivered effective, creative work for ambitious brands across FMCG, tourism, and wellness.
We operate with the mindset of a boutique and the capability of a network.
We believe that strong ideas deserve smart systems, and great culture creates lasting momentum.We are proudly independent, deeply collaborative and always looking for what's next.
We welcome applications from people of all backgrounds, identities and experiences.Be The First To KnowAbout the latest Pr influencer account director Jobsin Sydney
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