Head Of Product

Be part of the growth of a South Australian success story
- Fun, energetic and open culture with great discounts for you and your family
- Excellent internal and external professional development opportunities

**About Us**

G'day Group is recognised as Australia's largest regional accommodation provider and a leading tourism organisation in Australia. The business has an enviable portfolio of brands and a truly national footprint that continues to expand, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G'day Parks), 195,000+ Rewards Program members (G'day Rewards) and the #1 travel app in the App Store (WikiCamps).

With origins in the holiday park industry, in recent years G'day Group has been rapidly diversifying into premium, experiential tourism and investing in even better digital experiences across platforms. Through this growth, we've remained focused on our promise to provide authentic Australian holiday experiences that connect our customers with regional pockets of Australia. With a new CMO and expanding Marketing team, it's an exciting time to be part of the G'day journey.

**The Role**

As the Head of Digital Experience you will be responsible for developing a successful customer experience across the G'day Group's owned digital assets. You will have a strong understanding of our known and future customers to translate their needs and wants into a best-in-class digital experience to drive advocacy and engagement.

You will be responsible for the digital experience and to facilitate design and implementing/managing experience features. The prioritisiation and delivery of these features will be founded in customer insight and behaviour collated from a combination of analytical data, market research and trend analysis.

Your ability to collaborate with both internal stakeholders and external suppliers will be critical to your success. You will work with developers, designers, platform owners, product owners and other professionals to form an effective user experience model. Strong leadership skills will be required to increase productivity and create quality user experiences, conduct assessments to verify usability, stability, and visual design.

Your role responsibilities will include:

- Develop a clear understanding of digital customer experience across devices (platforms), including the various touch points and their significance in the customer lifestyle, utilising this knowledge to optimise ecommerce assets, content, messaging and user journey flow
- Utilise skills in UX/UI, design thinking, customer and service design, and be able to strategically combine these skills to implement well-researched and efficiently planned product roadmaps and ultimately product delivery
- Be the voice of our customers and relentlessly strive to understand user needs
- Identify and validate new/incremental changes to methods of interacting with customers through our owned digital channels
- Set vision for digital experience and collaborate with internal stakeholders to create a unified experience ( lead meetings to brainstorm project goals and define functional specifications)
- Lead development of user experience designs (including consumer research, technical research, scenarios, wireframes and testing)
- Identify opportunities for personalisation and 1:1 journeys and work with the Direct Marketing team to deliver customised solutions
- Designing and delivering new product features, including feature backlog management, sprint planning and user story management
- Build and execute a product roadmap to support the increased commercialisation of digital products and achieve cross functional alignment

**Your Experience**

As the Head of Digital Delivery, you will be passionate about digital and customer experience, you will be innovative with a track record of challenging the status-quo. You will have tertiary qualifications in Marketing or relevant field with proven experience in UX and UI, digital content management and site optomisation techniques.

You will be experienced in delivering both future product backlog and ensuring existing owned digital platforms are behaving as expected and are up to date and compliant. You will be well versed in delivered work using an iterative and agile approach.

You will be innovative and customer-focused with a strong commercial acumen that will deliver a best in class digital experience. A proficient technical understanding of the business systems architecture will be required to make informed commercial business decisions. You will be required to define the delivery and reporting framework as well as self management of KPI's to ensure business expectations are met including metrics such as revenue, performance, retention and customer satisfaction.

You will be highly organised and detail focused, responsible for developing and executing effective customer and internal business experience initi