Content & Marketing Coordinator

Commonfolk Coffee Company - Commonfolk Group

Do you know how to take a brand from "doing good work" to "everyone is talking about it"? At Commonfolk, we roast, brew and serve coffee that is the product of long-term partnerships with producers, a commitment to sustainability, and a belief that coffee should make a positive impact from crop to cup. We need someone who can capture these stories
- From filming Instagram Reels and YouTube features to managing campaigns, writing copy and designing assets, you will be a true marketing all-rounder who gets to own projects from concept to delivery.
- Enjoy a hybrid setup that balances time at our Mornington HQ, our cafes and home, while working alongside a passionate team committed to sustainability, partnerships and producing incredible coffee.
- Tell stories that matter, from long-term farmer partnerships to sustainability initiatives, and create content that is not only beautiful but also meaningful.

Content & Marketing Coordinator

Location: Hybrid / Flexible

Do you know how to take a brand from "doing good work" to "everyone is talking about it"? At Commonfolk, we roast, brew and serve coffee that is the product of long-term partnerships with producers, a commitment to sustainability, and a belief that coffee should make a positive impact from crop to cup. We need someone who can capture these stories and share them with creativity, credibility and impact, someone who understands the specialty coffee world and knows how to make a brand stand out in it.

We are looking for a creative, strategic all-rounder to help position the Commonfolk Group's brands, including our retail and wholesale coffee roasting, Kua Coffee, Mana Cold Brew, Bigger Smaller, our cafes and other subsidiary brands and product lines, as leaders in the specialty coffee world.

Our coffee philosophy is built on long-term producer partnerships, a commitment to sustainability, and a belief that great coffee should make a positive impact from crop to cup. To stand out, we need someone who can tell these stories with credibility, creativity and cut-through, building our reputation in the industry and beyond.

This role suits someone who can see the bigger picture, spot opportunities and risks early, and then execute with skill and confidence. You will plan and deliver campaigns that highlight our partnerships and innovations, create content that turns heads, and be trusted to run with ideas without waiting for permission.

Video will be your bread and butter. You will script, film and edit Instagram Reels, TikToks and YouTube features that showcase our people, our coffee and the relationships behind every cup. You will also be a true jack of all trades, shooting stills, writing copy, designing assets and managing campaigns across multiple channels.

We offer flexible working arrangements. You can split your time between our Mornington HQ, our cafes and home, as long as you are where you need to be for filming, meetings or events. And yes, you need to love good coffee, or be convincing enough that no one notices.

What you'll do
- Develop and deliver a marketing strategy for Commonfolk, Kua and all subsidiary brands that builds influence and credibility in specialty coffee.
- Script, film, edit and publish high-quality video content across Instagram, TikTok, YouTube, LinkedIn and other platforms.
- Capture photography, produce written content and create visual assets that strengthen brand presence.
- Manage integrated campaigns from concept to delivery, tracking results and refining strategies.
- Maintain a consistent brand voice and high visual standards across all channels.
- Build strong industry and community connections to extend our reach and reputation.

What you'll bring
- 2+ years of experience in marketing, content creation or a similar role.
- Qualification in communications, marketing or equivalent experience.
- Practical skills in video production, photography and design, with strong capability in Canva, CapCut and Meta Business Suite (or equivalent tools).
- Confidence working across multiple platforms and marketing tools.
- Understanding of the specialty coffee industry, or the drive to learn it quickly and deeply.
- Ability to juggle multiple priorities, adapt quickly and work independently.

Bonus points for
- Proven success in growing organic social media reach.
- Experience with Google, LinkedIn and Facebook Ads.
- Experience developing and implementing SEO strategies, both on-page and off-page.

If you are ready to combine creativity, strategy and storytelling to help shape the future of some of Australia's most exciting specialty coffee brands, we would love to hear from you.