Associate Marketing Campaigns Manager

Job Category

Marketing & Communications

Job Details

**About Salesforce**

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Although this role is an individual contributor, it requires a team member who is able to orchestrate across a virtual team to deliver double-digit pipeline generation and lead growth. We are looking for excellent planning and organisational skills, as well as the ability to liaise optimally with key sales and strategy stakeholders and be accountable for results. Analytical capability is key for understanding and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine.

Validated experience in programmatic demand generation through integrated campaigns is crucial. The role requires managing and delivering face-to-face events, coordinating website content and engaging creative teams, a good working knowledge of digital marketing, and working with external agencies to effectively complete projects on time and on budget. Examples of great customer experience will be highly regarded where impact to the acceleration of pipeline can be demonstrated.

**Responsibilities**:

- Work with marketing leadership to support the development of the end-to-end marketing program and campaign planning for ANZ marketing (program planning, campaign management, tactical execution, promotions, and collaboration with executive, alliance and operational stakeholders).
- Assist with the development and delivery of breakthrough ideas and innovative campaigns. This requires collaboration with other marketing specialists to deliver experiments and innovation in our Australian and New Zealand market strategy for net-new business via all relevant mediums and channels (e.g. webinars, 3rd party vertically based associations, digital, influencers, PR/media, social media, live events, sales programs etc).
- Work with the industry's most respected sales team and leaders to support the execution of programs that help find new buyers and cross-sell into existing accounts.
- Publish and supervise frequent campaign scorecards to share results, takeaways and best practices with key stakeholders; adjust the plans and priorities to stay focussed on pipe generation targets.
- Coordinate enablement of sales development and sales programs/telemarketing resources working with Go-to-Market vertical leads.
- Measure outcomes, deliver reports on marketing metrics and handle budgets to maximise impact.
- Have the capability to orchestrate, negotiate, prioritise and lead project deliverables with other members of the marketing organisation as needed.
- Effectively collaborate with agencies to help scale delivery and impact of programs across digital, creative and face-to-face events.

**Experience/Skills Required**:

- Highly professional teammate with a positive, can-do attitude; and be very comfortable with continuously changing opportunities and priorities.
- Shown experience in B2B marketing in a campaign manager or marketing manager capacity.
- Diligent with strong project management skills.
- Comfortable with marketing metrics, understanding their campaign impact, reporting on effectiveness to stakeholders and making adjustments to their campaigns accordingly
- Strong background in developing and implementing segment-focussed marketing campaigns.
- Excellent written, verbal and presentation skills.
- Ability to lead and contribute to projects with confidence and rigour across cross functional teams.

**Experience/Skills Desired**:

- Past experience in using Salesforce, Slack, and/or other marketing tools such as Salesforce
- Strong understanding of demand generation and experience in driving quantifiable return on investment.
- Experience in bringing innovation to impact sales and marketing goals.

Accommodations

Posting Statement

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