Loyalty Manager

4 days ago

Melbourne, Victoria, Australia Metcash Full time

About the Role

We are currently seeking an experienced Loyalty Manager on full-time basis who will be the firm champion of customer engagement and customer loyalty; leading the implementation of the loyalty strategy and value proposition, designing the customer lifecycle strategy across omnichannel and overseeing all operational loyalty activity across IHG. This position will be reporting to the Group Loyalty Manager.

What you'll do

Support the development of and provide inputs to the Group Loyalty Manager for the strategic approach for loyalty to strengthen customer engagement

Oversee day to day Loyalty Program Operational Management

Own and manage the integrated marketing communications calendar - including all promotional and loyalty eDM campaigns and approvals

Responsible for developing offers to support the loyalty strategy and marketing campaigns, working closely with the Merchandise team

Own, plan and deliver the Customer Lifecycle Journey strategy - define, plan and deliver strategies across the company achieving customer acquisition, retention and customer loyalty.

Lead the digital implementation and optimisation of loyalty including but not limited to: the loyalty platform, website and martech

What you'll bring

Bachelor's degree in marketing, communications or related field

4+ years progressive experience in a loyalty program, including acquisition and retention marketing or CRM marketing

Retail marketing environment preferred

Previous experience managing and mentoring team members

Min 2 years practical experience across Omnichannel/marketing automation systems, ideally Emarsys

Data driven marketing experience and ability to analyse and interpret data, map trends and make recommendations

Demonstratable hands-on CRM / Direct Marketing / Digital experience - A proven record of achievement, delivery role outcomes and achieving objectives.

Experience with Google Analytics advantageous

What We Can Offer You

Learning and development opportunities

We're BIG on flexible working

An extra week of annual leave after your first year as part of our Fifth Week program, and the opportunity to purchase annual leave to help you recharge.

So, roll up your sleeves and bring your best self to work, and we'll give you the support you need to develop a rewarding career and make your mark on the future of retail.

Make your Mark

Metcash is the power behind Australia's most successful independent retail brands

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