Brand & Digital Marketing Manager

Join Freelancer Limited's Dynamic Marketing Team as a Brand & Digital Marketing Manager.

Are you an experienced B2B and B2C marketer eager to make a significant impact with world-class partners in the e-commerce space? Freelancer Limited, an ASX-listed company, is searching for a creative and strategic Brand & Digital Marketing Manager to join our diverse team.

As part of our marketing team, you'll contribute to the success of our renowned subsidiaries, including:

- LoadShift, Australia's largest heavy haulage freight marketplace moving more freight than the earth to the moon per week day, and over 700 million km to date

Collaborate with our international team, connecting daily with colleagues in Sydney, Vancouver, London, Manila, San Francisco, and Buenos Aires. Embrace our inclusive culture that values positivity, open feedback, and dedication to the success of our team and customers.

As a Brand & Digital Marketing Manager, you will:

- Drive marketing strategies to increase awareness and generate inbound opportunities for our Sales teams
- Design and implement consumer and B2B marketing campaigns
- Lead content marketing and content creation initiatives

At Freelancer Limited, we maintain a nimble, flat-hierarchy operation, ensuring that your presence and contributions are highly valued. Use your exceptional skills to manage projects and stakeholders worldwide while exceeding deadlines.

**Key Responsibilities**:

- Collaborate with stakeholders to develop and execute our brand strategy across all product teams
- Design and implement retention and personalization programs
- Develop strategies to enhance performance and conversion rates
- Assist in the development and execution of our Strategic Partnership program
- Support SEO and SEM specialists in maintaining brand consistency
- Coordinate with Sales, Product, and PR teams to launch effective campaigns driving traffic and leads
- Participate in weekly sprint meetings with the Acquisition team

If you're passionate about joining a marketing team that fosters growth, innovation, and positive change, we would be thrilled to hear from you If you are excited by the opportunity to be a part of our marketing team, to be a change agent, deliver results, and grow exponentially, then please apply

**Requirements**:

- Experience managing a marketing team.
- 3+ years of digital marketing experience for SaaS companies - creating marketing content, structuring & executing multi-channel marketing campaigns (B2B, B2C), generating leads, reporting on results, and making improvements to improve future outcomes.
- Inbound Marketing Expert - inbound marketing concepts, experience using thought leadership and value-first content to establish trust and generate conversions. Robust knowledge of the buyer's journey, buyer personas, tailored messaging, SEO & SEM. landing pages & forms for lead generation, nurturing leads and moving them through the inbound marketing funnel.
- Self-starter & Results-driven - you can work both independently and with little direction and are constantly seeking opportunities to excel & go beyond your role. You work hard and do what it takes to hit targets, independently if needed.
- Creative problem solver - ability to take challenges and focus on the opportunity to solve it - remaining calm under pressure, and finding creative short-term/long-term solutions.
- Team player - willing to step out of your role or go the extra mile to support your team. One team, one dream
- Communication - Excellent English verbal and written communication skills - the ability to express complex ideas simply and concisely.
- Bachelor's Degree in Business, Marketing or similar.

**Nice to Have**:

- A keen interest in working in a fast-growing startup environment
- Paid Search & Social - Advanced experience managing, optimising and growing paid campaigns on Facebook, LinkedIn, Twitter, TikTok and other social media platforms and search engine platforms. With a good understanding of segmentation and target audiences.
- Robust portfolio of content & campaigns you have created, or that were created under your leadership. Including but not limited to: multi-channel campaigns, blog posts, whitepapers, thought leadership, videos, ads, landing pages, among others.

**Benefits**
- A meritocratic culture with the ability to take ownership and fast track your career.
- Weekly Town Halls with the all important Q&A session with the CEO (you really can ask him anything)
- Friday lunches - We finish each week with a catered lunch. Every Friday we offer a different cuisine from local restaurants.
- Fully stocked kitchens + yes we do have beer taps (and a bar with a killer view)
- Hackathons - Get hacking and programming in this quarterly company-wide where teams create solutions to existing problems and win prizes. The 2-day event is filled with games, events, shows, food and more.
- Fun events (we once built a soccer stadium in the office with two tonnes of turf).
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