Social & Digital Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Jym Group Full time

Social & Digital Marketing Manager
Location: Greater Sydney Area | Employment Type: Full-time, On-site
About Us
Welcome to Jym Group We are one of the largest franchise groups of Anytime Fitness Australia, spanning 16 clubs across New South Wales and Victoria. Anytime Fitness is Australia's largest and most welcoming gym network, with over 570 gyms and more than 670,000 members nationally.
At Jym Group, we provide a dynamic environment focused on fitness, community, and growth. We're seeking a motivated Social & Digital Marketing Manager who can help us strengthen our digital presence, optimise lead generation, and support business growth across our clubs.
The Role
This is a hands-on and strategic role that goes beyond traditional marketing. You'll be responsible for developing, executing, and optimising digital campaigns and social media strategies to ensure strong brand presence and measurable results.
With the support of a Digital Marketing VA, you'll have scope to focus on higher-level strategy, systems, and execution.
Key Responsibilities
Build and manage digital marketing funnels that capture, nurture, and convert leads.
Plan and deliver high-performing paid and organic campaigns across key platforms.
Oversee CRM and marketing automation systems (e.g., HubSpot, ActiveCampaign, Zapier) to improve speed-to-lead and nurturing workflows.
Create engaging social media content and campaigns that enhance brand awareness and community engagement.
Track and analyse performance across campaigns, websites, and funnels—adjusting strategies for continuous improvement.
Work closely with operations and club teams to ensure consistency and alignment across all touchpoints.
About You
We're looking for a marketing professional who combines creativity with systems thinking and data-driven decision making.
Essential Skills & Experience
Proven experience in social media marketing, lead generation, and digital campaign management.
Hands-on knowledge of CRM and marketing automation platforms.
Strong analytical mindset and ability to map customer journeys.
Excellent communication, collaboration, and project management skills.
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
Desirable
Experience in the fitness or wellness industry.
Familiarity with paid advertising campaigns (Google, Meta).
Why Join Us?
At Jym Group and Anytime Fitness, we want our people to thrive both personally and professionally. Benefits include:
Complimentary membership across all Anytime Fitness clubs in Australia.
A collaborative team culture that values initiative, accountability, and growth.
The chance to make a real impact in a fast-paced, community-focused business.
How to Apply
If you're passionate about digital marketing and want to be part of a business that's helping people live healthier lives, we'd love to hear from you.
Please submit your CV and a short cover letter outlining your relevant experience.
Applications may be subject to pre-employment checks including reference checks, Police check, Working with Children Check (WWCC), and verification of your right to work in Australia.
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